Golden Globes: NBCUniversal says it uses its influence to push HFPA to reform

NBCUniversal, which has been broadcasting the Golden Globe Awards for a quarter of a century, broke its silence in a Wednesday interview with the Los Angeles Times.

Time’s Up weighed in first. Dan talent. And then more than 100 PR businesses for entertainment.

On Wednesday, NBCUniversal, the network hosting the annual Golden Globe Awards, came under fire with criticism of the Hollywood Foreign Press Association, the organization of 87 journalists who decide the Globes nominees and winners.

The HFPA has been under constant fire since an exposure on 21 February in the Los Angeles Times revealed that the organization, among other major ethical decayers, has zero black members. But through it all, the Peacock Network – which has been broadcasting the Globes for the past 25 years and in 2018 extended its TV rights deal with the HFPA and Dick Clark Productions by almost $ 60 million a year until 2026 – has remained silent.

Now the media company owned by Comcast Corp. Times“Our perceived silence on this should not be equated with apathy or a lack of concern.” Indeed, NBCUniversal EPP and Chief Diversity Officer Craig Robinson has the Times“We take these issues very seriously, and we also understand our role and the importance of our role in encouraging HFPA to make the necessary changes – and we use that influence.”

Robinson said NBCUniversal executives, including Susan Rovner, chair of television and streaming entertainment content, and Frances Berwick, chair of entertainment networks, had the first of several meetings with the HFPA shortly after the 78th Golden Globes aired on NBC on February 28, and, in the words of the Times, “emphasizes that the viability of the program depends on the group’s efforts to reform.”

According to the Times, NBCUniversal specifically asked the HFPA to recruit Black and other diverse members, as well as address dubious financial practices outlined in the initial outline. Times piece. The publication said that none of the NBCUniversal staff members he spoke to for the story would confirm if they threatened to terminate the recently extended TV deal.

This year’s Globes broadcast, which was largely virtual due to the ongoing pandemic, produced a record low of 6.9 million viewers.

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