GM highlights its big pivot point for all electric vehicles in hilarious Super Bowl ad

General Motors has been one of America’s largest car and truck companies for over 100 years, and with a major “reinvention” they are going to last much longer.

The science of climate change has made it clear that the future of transportation needs to be greener and cleaner. Vehicles are one of the main sources of greenhouse gases, and as fossil fuels are both a limited and a polluting source, car companies will have to resort to new technologies to compete in the world market.

GM, in a major pivot of just a few years ago, embraces the future with both hands. In November, GM withdrew from a Trump lawsuit against California’s stringent emissions standards and invited other companies to do the same. Now, in a hilarious new ad, it has announced that GM will add 30 electric vehicle (EV) models by 2025 – just four years from now.

In the 90-second place, which is broadcast during the Super Bowl, Will Ferrell points out that Norway sells more electric vehicles per capita than the United States, and he clearly takes it personally. Let Norway dominate the USA? No friggin ‘way.

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“With GM’s new Ultium battery, we’ll crush it diapers, “Ferrell declares.” ABOUT THEM. “American competitiveness for victory.

Ferrell runs and grabs Kenan Thompson and Awkwafina and says they should meet him ASAP in Norway with an EV. They all end up in the wrong Scandanavian countries, and it’s just simple and smart and cute, and now I want to buy a GM EV.

No way Norway | Extensive Big Game Commercial | General Motors

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Even the slogan “all in” (which emphasizes the EV) is simply clever. Big money can offer you good marketing, but if a business is the best for climate-friendly initiatives and sends it along with fun marketing messages, it’s a win-win for all of us.

GM’s greener, cleaner hub is a good indication that the tide is finally turning when it comes to electric car technologies. We have seen over the years how the slow development is from the concept stage, and electric cars have always been embraced by hipsters and environmentalists. But this push feels like it has the potential to get more electric vehicles into more American garages and normalize the idea that the future is in climate-friendly innovation.

“Our team accepted the challenge to transform product development at GM and position our business for an all-electric future,” said Mary Barra, GM chairman and CEO, when the company announced their new battery technology last March. “What we have done is to devise a multi-segment multi-segment EV strategy with economies of scale that compete with our full size trucking business with much less complexity and even more flexibility.”

“Thousands of GM scientists, engineers and designers are working to carry out a historic redesign of the enterprise,” added GM President Mark Reuss. “They are on the verge of delivering a profitable EV business that can satisfy millions of customers.”

Whether GM makes these changes because the political winds shift with the election of Joe Biden, the capitalist landscape has changed with consumers demanding products that are better for the environment, or the company really just wants to do the right thing, the end result is the same. More climate-friendly cars are coming on the market – and the chance to offer our Norwegian friends the best in the race for electric vehicles.