A weekend crossover event between the popular Genshin Impact and Kentucky Fried Chicken had to be shut down in Shanghai and Hangzhou after apparently violating China’s rapid food chain prevention measures. announced on Chinese social media site Weibo today.
Genshin ImpactKFC restaurants in China across China attracted a large crowd overnight when fans had the opportunity to get special pens featuring playable characters Diluc and Noelle, who were used last month to continuous crossover.
According to industry analyst Daniel Ahmad’s customers was asked to shout, “Meet you in another world, enjoy delicious food!” at the employees to get a pin at their meal.
Although some consider its strict closure tactics predominant, China largely got the pandemic under control after the global outbreak began in the city of Wuhan a year ago. Life has mostly returned to normal, at least compared to the United States.
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It is unclear what specific mandate or guideline is breaking these KFC gatherings, but it is understandable that Chinese authorities will be wary of letting massive crowds congregate for hours.
Genshin Impact developer miHoYo recently said that he intends to bring the exclusive articles in the game currently on offer as part of this KFC crossover – which includes a red and white glider and special recipes – to players worldwide at some point in the world. However, the pins that caused this overnight in physical locations are likely to remain exclusive to China.