Genshin Impact will have a partnership with the fast food chain, KFC. The collab, also known as Kentucky Fried Chicken, features in-game rewards and real-time advertising in Chinese restaurants. The promotion starts on March 8, 2021 in China. [Thanks, Forbes!] Information about other areas is a bit vague, but we do have the confirmation that rewards in the game will come to the West in some form or another.
The Genshin Impact KFC collab focuses on the characters Noelle and Diluc, though others will see some love as well. As for the reward in the game, players can get KFC colors for their favorite heroes. In addition, there will be Noelle and Diluc sticker sets that can be used as emotions. Thanks to Twitter user AE Entropy, fans can check out Noelle’s stickers here and here. There are also some stickers from some other characters, including Keqing. At KFC restaurants in China, fans can get a bucket of chicken with Diluc in a server uniform on it.
As for the west of this crossover, the trailer for the 1.4 update of the game gave us a hint. The picture above comes at the end of the video. It shows both Noelle and Diluc in their KFC server uniforms with the words “coming soon.”
The Genshin Impact The KFC event starts in China on March 8, 2021. The 1.4 update of the game will be launched on March 17, 2021. Genshin Impact is available on the PlayStation 4, PC, Android and iOS, with a Nintendo Switch port.