Genshin Impact is big – big enough to get the ‘promotional fast food tying’ treatment. Chinese KFC locations offer a variety of Genshin Impact-related treats with your purchase, including pens featuring the RPG game Noelle and Diluc. To get a pin, however, you have to yell at unhappy KFC employees, and well, that’s getting weird.
The promotion has been around for a while now, and the bonuses in the game (like a unique glider, which will eventually be available worldwide) were reason enough to grab extra chicken. But this weekend, the promotion also includes some pens you can collect, and players are already ready to get the first one.
The lines apparently became so large that police were called in to break up the crowds, in line with the persistent COVID restrictions. And now yes, this image of a Noelle standing carried away under the flickering lights of a police siren will haunt me until the day I die.
As Asian gaming market analyst Daniel Ahmad explains Twitter, “To get the KFC-themed Diluc and Noelle pens, you need to go to a KFC employee in the store and say out loud ‘meet in another world, enjoy delicious food’. Then you get the pin with your meal. ”
There were so many people at some of the KFCs that the police in Shanghai and Hangzhou were called, and the crowds were diverse due to pandemic prevention regulations.
Although it should be noted, there is almost no case in China these days. pic.twitter.com/yr1aRojdFz
– Daniel Ahmad (@ZhugeEX) 12 March 2021
Some players jumped the gun to get the pins, but still take the ‘loud-say’ part very seriously.
Bruh pic.twitter.com/eMBibj1Phr
– Daniel Ahmad (@ZhugeEX) 12 March 2021
Indeed very serious.
I think I’ll throw in this bonus video from everyone who gets everyone in line to say “Meet in another world, enjoy delicious food”, this is the line you need to tell the KFC employee to get the pin badge. pic.twitter.com/arLEUvGOnb
– Daniel Ahmad (@ZhugeEX) 12 March 2021
This is not the first time that KFC China is playing on promotions. Do you remember FFXIV’s Black Fat Chocobo? Fried chicken and online games are a combination.