Genesis, Hyundai’s luxury brand, today unveiled its first all-electric vehicle: an electric version of its G80 sedan.
Hyundai has had electric vehicles for years, but its Genesis brand never gained access to the electric space.
This is despite the fact that Tesla, Audi, Mercedes-Benz, BMW and others have quickly electrified the luxury segments.
Now they want in, and they unveil their first electric vehicle.
At the Shanghai Motor Show, Genesis unveiled what it calls the ‘Electrified G80’, an all-electric version of its existing G80 luxury sedan.
The G80 was previously a fairly popular luxury sedan in the US, peaking at more than 16,000 deliveries in the US in 2017, but sales have since dropped to several thousand a year.
Now the carmaker is hoping to revamp the vehicle program with an all-electric version.
Jay Chang, World Genesis Brand CEO, commented on the unveiling of the Electrified G80:
“Today is very special because it represents a variety of firsts for the Genesis brand, not only because it is Genesis’ very first appearance at Auto Shanghai, but also as the first time that we are launching a new product outside of Korea. The Electrified G80, the perfect balance between athletics and elegance, marks the beginning of our journey into the EV market, which represents Genesis in the era of electrification. ”
In terms of specifications, Genisis did not go too far on the battery pack, but noted that they expect a range of 427 km (265 miles) based on the Korean EV certification system.
The Electrified G80 also boasts an impressive fast charging capacity of up to 350 kW, which according to Genesis can charge the battery from 10% to 80% in just 22 minutes.
Genesis also wrote about the performance of the vehicle:
“The electrified G80 comes standard with four-wheel drive (AWD), which delivers powerful performance. It enables customers to enjoy dynamic driving, and they can accelerate from 0 to 60 km / h in 4.9 seconds (based on the results of Genesis R & D Center tests in sport mode). “
Electrified G80 owners will also be able to switch from RWD to AWD, depending on their needs.
As with the upcoming Hyundai Ioniq 5, Genesis is also introducing two-way vehicle-to-load technology in its own electric vehicles with the Electrified G80, which will be equipped with a two-way charger with a delivery of 3.6 kW.
Genesis says more details about the vehicle’s availability in North America will be announced later this year.
Here is the full press release.
18 April 2021
- Genesis’ first EV model, Electrified G80, makes its worldwide debut at Auto Shanghai 2021, marking the beginning of a new era of electrification
- Electrified G80 offers the perfect balance of Athletic Elegance, building on the legacy of G80 and setting a new standard for electric sedans
SHANGHAI, China, 19 April 2021 Today, Genesis officially launched its first EV model, the Electrified G80, on the world market in 2021 at the Shanghai International Automobile Industry Exhibition (Auto Shanghai 2021).
“Today is very special because it represents a variety of firsts for the Genesis brand, not only because it is Genesis’ very first appearance at Auto Shanghai, but also as the first time we have unveiled a new product outside of Korea,” said Jay Chang, global head of the Genesis brand. “The electrified G80, the perfect balance between athletics and elegance, is the beginning of our journey into the EV market, which represents Genesis in the era of electrification.”
Genesis’ first EV model: electrified G80
The Electrified G80 is Genesis’ first EV model, offering a new standard for electric sedans. It builds on the legacy of the G80 with its perfect balance of Athletic Elegance, while providing an alternative electric propulsion to customers, using the latest technologies to deliver high performance and convenience.
The G80, which is the core of the Genesis sedan range, represents the perfect balance of Athletic Elegance and offers a sophisticated driving experience. The Electrified G80 not only boasts the kind of smooth and stable driving experience that only an electric vehicle can offer, but also offers powerful and dynamic performance.
The Electrified G80 offers exceptional variety and convenience to customers. According to the NEDC standard, the estimated maximum range per charge is more than 500 km (Based on the Korean EV certification system, the company’s estimated number is 427 km. Range may vary by region.). The high-speed 350 kW enables the battery to charge from 10% to 80% in just 22 minutes.
The Electrified G80 is standard with four-wheel drive (AWD), delivering powerful performance. It enables customers to enjoy dynamic driving, and they can accelerate from 0 to 60 mph in just 4.9 seconds (based on the results of Genesis R & D Center testing in sport mode).
The Disconnector Actuator System (DAS) can also connect or disengage motor and drive shaft based on different driving conditions, enabling the vehicle to switch between RWD and AWD to reduce unnecessary power loss and increase efficiency. The electrified G80’s efficiency is 4.3 km / kWh when equipped with 19-inch wheels.
The G80 offers a 400 / 800V multi-speed charging system, enabling customers to use different charging infrastructures. Its drive motor and converter can increase the voltage level from 400V to 800V, which is a more optimized level for the system, which provides a more stable charge. This allows customers to use an 800 V charging system without an additional converter, and also a 400 V charger.
The Electrified G80 also offers a V2L (vehicle to charge) feature that enables customers to use 3.6 kW of electrical power, which is higher than the average household, enabling electrical appliances outside the vehicle easy to use.
To ensure that the Electrified G80’s driving experience would be as quiet and comfortable as possible, Genesis equipped the vehicle with Active Noise Control-Road, a world-first noise suppression available in the GV80 SUV. This significantly reduces the noise level by measuring and analyzing road noises and at the same time creating sound waves with the opposite frequency. Electronic control suspension with Road Preview, the adaptive suspension system that can be controlled by information provided by the front camera, also helps to create an optimal, smooth driving experience.
The design inherits G80’s design character: ‘Athletic Elegance’ and ‘Beauty of White Space’ for the exterior and interior, as well as various elements that distinguish electric sedans.
The Genesis signature Crest Grille develops into an aerodynamic crest with an inverted G-Matrix pattern that emphasizes the Electrified G80’s mission for sustainability. The loading door is located in the upper right corner of the grille and is invisible when locked. Inside the loading door, the Two Lines chrome design was also applied, emphasizing the design identity and consistency.
The Electrified G80 features the latest technologies, especially in the field of sustainability. Genesis has acquired various natural or recycled materials for the interior, such as leather with natural dyes for the seats, console and rear armrest, eco-friendly natural wood finish with recycled wood and environmentally friendly, recycled PET material.
Electrification is one of the most important strategies for Genesis, as it aims to design and provide new experiences for customers with electrical models. Genesis launches its EV portfolio with the Electrified G80 and will continue to drive innovation in this area with additional EV models.
More information on the arrival of the Electrified G80 in the United States and Canada will be shared later this year, with further details on North American specifications.
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