Gatorade Gx Scan Patch
Source: Gatorade
Sports drink maker Gatorade launches its first portable device, the Gx Sweat Patch.
The patch is a portable disposable use that analyzes sweat to give athletes insight into their athletic performance and hydration levels. This is the latest product from Gatorade at a time when the sports drink market is becoming increasingly crowded.
The patch will sell for $ 24.99 and will be available online from Monday and at Dick’s Sporting Goods stores.
Gatorade says the patch should be applied to the left arm during a single workout. It will become full of sweat when the athlete exercises. After the workout, users can scan their patch using Gatorade’s app, Gx, to reveal their unique sweating profile.
The sweat profile is based on sweat levels, sodium losses in the forearm, body weight, type of workout or intensity. The results provide hydration strategies to maximize performance and avoid cramps or dehydration. Results can tell you everything, from the loss of fluid and sodium to the amount you sweat, and compare it to other workouts.
“The Gx system represents the evolution of how we serve athletes. By providing intelligence to help them make choices in everything from their fuel plan to training to recovery, we support athletes like never before,” said Brett O. ‘, CEO of Gatorade, said. Brien.
According to Duane Stanford, editor and publisher of Beverage Digest, the smart patch is a smart business for PepsiCo, the parent company of Gatorade. He said this is one of the big trends the industry is seeing, the increase in personalization and customization.
“If you’re able to personalize and customize, you can often do so at an excellent price. It’s the kind of thing that can improve your margins,” he said.
According to Stanford, it helps Gatorade maintain its credibility and market dominance if the category is more than ever before.
Gatorade dominates the U.S. sports drink category and, according to Euromonitor, has a 72% share in retail sales. Coke’s Powerade falls in a distant second with a share of 16%. BodyArmor started taking stock and showed that the market is no longer a two-horse race.
Another advantage Stanford sees is that Gatorade makes use of his sports science, which he has long advocated, and distinguishes himself from competitors. The brand will use insights and aggregated exercise data from fitness programs that include Apple Health, Strava, Garmin, as well as its own data from the Gatorade Sports Science Institute. This will enable Gatorade to better recommend athletes on exercise, recovery and nutrition, Stanford said.
“Ultimately, our goal is to bring the advanced science and services we offer to elite athletes to anyone who wants to improve their performance,” O’Brien said.
He says democratizing lab-based sweat tests enables everyday athletes to take a step closer to the benefits.
“It’s just another example of them not only resting on their lead, but going to defend their grass,” Stanford said.