Promotion for Frito-Lay Super Bowl ad.
Frito-Lay
Frito-Lay said he plans to run three Super Bowl commercials next month, including one featuring NFL stars Peyton and Eli Manning, Troy Aikman and Deion Sanders.
The PepsiCo subsidiary said that Doritos 3D Crunch, a nineties snack from the nineties, would highlight a new place. Third place will promote his Cheetos Crunch Pop Mix, launched Monday, and mix Cheetos with his Cheetos Popcorn.
The ad with the NFL players will be a portfolio offered just before the game kicks off on February 7 at Raymond James Stadium in Tampa, Florida. This will be part of a broader Frito-Lay marketing campaign starting before the game, but the company declined to give details or timing. The other two will run during the match.
Although Super Bowl LV may look different from the previous 54 championship games due to the pandemic, the company said the broadcast will still be the most watched event of the year, and is a priority for the company’s marketing plan. Frito-Lay said the consumption of snacks had a big gain during the Covid pandemic.
NFL commissioner Roger Goodell said in mid-December that the organization had not yet decided on the seating capacity for the game. In November, the league planned to limit capacity at the game to 20%, CNBC reported.
Frito-Lay joins brands such as M & Ms, Pringles, Toyota and TurboTax, who have already said they will advertise during the game. Frito-Lay’s brother, brother or sister Pepsi, doubles his sponsorship for the halftime performance with a campaign with The Weeknd, but does not buy an ad slot for this year’s game. The 30-second slots of advertising time cost about $ 5 million to $ 6 million this year.
But this year’s CBS event will be nothing more than brands, which in the midst of Covid must set the right tone in their messages.