Former Nintendo Boss Reggie Fils-Aime talks ‘Console Wars’ in the game

Former Nintendo Boss Reggie Fils-Aime talks ‘Console Wars’ in the game

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Retired game manager Reggie Fils-Aime, who led Nintendo of America for 15 years before announcing his retirement, shared his thoughts on the idea of ​​’comfort wars’ in the game. In an interview with GamerTag Radio, Fils-Aime said that while gaming is a huge undertaking in terms of the money it brings in, the leadership is actually a small group of executives who are friendly, even if they are competitive in context. of business.

Fils-Aime pointed out that the leaders of large gaming companies meet quarterly to discuss with the Entertainment Software Association – the group that organizes E3 and represents the importance of the video game industry in Washington – what is best for games.

“As managers, we share a meal, as managers may need us to call each other and talk about industry-related issues,” he said. ‘While the fans [air quotes] comfort wars. The battle. Look, make no mistake, every driver wants to win. Every manager wants to run their business. But the fact is that it is a very small industry. ‘

Fils-Aime said he understands why people may believe in the idea of ​​consolation wars, and he hopes there are further opportunities to dispel them in the future. Fils-Aime was joined at The Game Awards in 2018 by Phil Spencer of Xbox and then-PlayStation chief Shawn Layden to show a sense of unity among competitors, and he hopes there may be more such events in the future .

“I wish there were more public events to show the unity in the industry,” Fils-Aime said.

Fils-Aime does not want to end the idea of ​​a console war. Spencer, the head of Xbox, said he rejected the idea of ​​a console war and called for greater unity.

“I do know that there are sections of the community who wish we were more aggressive in competing with each other. I think that competition between us, from an innovation and business model and value point of view, makes a lot of sense,” Spencer said. said. “Competition on a human or a penalty level, I do not really find a part of how we continue the growth of game. There is much more to be gained by at least having a common view on issues that are important. for gambling. ‘

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