The carmaker has confirmed that the upcoming hands-free driving system from Ford will be called BlueCruise.
Ford earlier referred to it as Active Driver Assist when its availability for the 2021 Mustang Mach-E and F-150 was announced.
The feature is similar to General Motors’ Super Cruise, launched in 2017, and uses a camera, radar, maps and GPS to enable a vehicle to control its speed and perfectly within the center of drive a track on certain roads.
Both systems use face recognition technology to determine that the driver is keeping their eyes on the road, rather than touching the steering wheel like Tesla’s Autopilot and partially automatic functions of other car manufacturers.
Ford has certified more than 100,000 miles of North American highways for its use, while Super Cruise can currently drive more than 200,000 miles, and is also able to look for traffic and change lanes when the driver flickering touch.
SUPER CRUISE EXECUTION AUTOPILOT IN CONSUMER REPORTS TEST
Just like Super Cruise, BlueCruise can be updated through software downloads. Ford plans to add track-changing and other features as the software is developed for it, and also expand the map database.
BlueCruise uses graphical display to communicate to the driver that it is ready to use.
(Ford)
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BlueCruise prices as a standalone option range from $ 1,595 in the F-150 to $ 3,200 in the Mach-E, which includes a required three-year subscription of $ 600 on the linked service, while the hardware is included in the list price of various luxury finishes and is ready for use with a subscriber plan.
Ford has said the feature will be activated sometime in the second half of this year and that it is expected to have 100,000 vehicles on the road by 2022.
Together with GM and Ford, Jeep and Lexus have also announced that they will be launching similar hands-free driving aids in the coming months.
This is an evolving story. Check back for updates