The Ford Mustang Mach-E is looking for its value by tackling science. Convincing traditional Ford and Mustang customers to take the Mach-E EV seriously will take a while and Ford believes they can show them the way with science. This upcoming Mach-E advertising campaign will soon take up your time where you also use media, so you might as well understand what the ads are about.
The Mach-E V. Everything advertising campaign is a unique way to showcase the capabilities of the Mach-E in a fun, entertaining visual demonstration. First, the Mach-E adopts a rocket to dispel the anxiety of the range that the 300-mile range of the Mach-E exhibits with the extended range option. Next, the Mach-E faces the force of gravity and must accelerate rapidly under a chandelier crashing on the earth. Ford used this opportunity to get the Mach-E’s 4.8 seconds 0 to 60 mph time of only 4.8 seconds and 3.5 seconds for the GT performance version.
After these performance-oriented ads, Ford turns to the nuances of the Mach-E. First, it challenges the power of lightning generated by a Tesla coil and the Ford fast-charging system to see what can cause better charging. The Tesla coil is a fantastic way to show that electricity is flowing in an EV, as charging is usually a dull affair. The last two ads are shown by the aerial updates that will keep Mach-E’s software fresh compared to the NASCAR crew. The final ad places identical twins against the Mach-E to see if it can remember the twins’ unique settings.
All of these ads display the unique value of the Mach-E and help a lot to not attract EV customers. These exciting uses of the scientific method are an excellent use of screen time and will surely transform Mach-E doubters to be at least curious.