A corporate communications officer for Ford Motor Co. (NYSE: F) doing a rare bit of Twitter junk about a competitor – in this case Elon Musk’s Tesla Inc. (NASDAQ: TSLA) – referring to Tesla’s Model Y is ‘vaporware’.
What happened: The crash was fueled by a tweet from Tesla investor Ross Gerber, who is also the CEO of Gerber Kawasaki Wealth and Investment Management.
In a tweet Sunday morning, EST, Gerber expressed his unhappiness with Ford’s Mustang Mach E electric vehicle Mike Levine, Ford’s communications manager in North America.
‘Dear Ford,’ Gerber tweeted. ‘It has no value in trying to compare the Mach e with a tesla. It’s not and it’s not close. Also. This will help your merchants not to offload EV customers with BS $ 5000 fees. You must return the money to the customers you have run out of. @mrlevine $ F $ TSLA. ”
Levine responded to Gerber within an hour tweet: “Why would Ford have to compare? Do not listen to me. Listen to the media. And repay those $ 10,000 deposits for self-management. Mach-E customers drive away in a car. Tesla customers drive away with vaporware. ”
Why would Ford have to compare? Do not listen to me. Listen to the media. And repay those $ 10,000 deposits for self-management. Mach-E customers drive away in a car. Tesla customers drive off with vaporware. https://t.co/bpC8JRNTR1 https://t.co/y3ZOcIos3H
– Mike Levine (@mrlevine) 21 March 2021
Levine’s tweet has an article from the Associated Press comparing the model Y and Mach E, with the result in favor of the Mach-E.
What else happened: Levine sends a tweet to the script discussing Gerber’s accusation of improper fees from Ford dealers.
“Any Mach-E customer who sees a dealer adding a comment can contact me,” he tweeted. ‘I’ll help them find another dealer. Good luck with the release of Tesla to get your FSD. ”
Levine reminds Gerber – and the Twitter readers after their spit – that this tit-for-tat takes place on a workday that was supposed to be.
“I still have some LTE,” he tweeted. ‘While @GerberKawasaki cherishes the healthy glow of his iPad, he’s obsessed with the #MustangMachE, I’m stuck for the next few hours enjoying life. It’s spring! Put the iPad down. ”
Levine included a photo of the Mach-E riding in an off-road terrain with his latest tweet.
Gerber did not respond directly to Levine’s comments, but spent more of his Twitter time with Ford in a series of tweets containing comments such as: ‘Ford sells many gas-powered trucks with high margins and can sell less of the Mach E give. ”And“ TESLA HAS NO COMPETITION. And heritage car companies will never compete. It’s just a dead model. The old car dealer model. Death.”
Photo courtesy of the Ford Mustang Mach-E courtesy of Craig James / Wikimedia.
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