The return of the Ford Bronco has been approved on behalf of all who like to refurbish, maneuverable off-road classics, and Ford would like to make the most of them. This now means that we will soon be able to see only Bronco dealers. One hundred stores have already been adopted by Ford.
This idea actually comes from the dealers themselves, not from Ford. Motor News reports. This is because the question is so high that it actually makes sense to invest the money in buildings another showroom specifically for the Bronco, Bronco Sport and all future models or derivatives. And as a bonus, Ford will reward the dedicated Bronco dealers with a slightly higher allocation of products.
This is probably not going to be a bad strategy. Bronco discussions are moving to sales on ear 65 percent, which is a pretty impressive statistic since bookings were made with a refundable deposit of only $ 100. And the Bronco Sport has sold more than 23,000 units so far in the first quarter of 2021.
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If you are dealing with such numbers, it is almost a guarantee that you will not only see further Bronco models in the future, but that Ford is going to milk the hype train for all it’s worth with various trim options and lifestyle products.
The versions Ford provided to Automotive News showcase a modern yet rustic wood panel shop that could easily serve as a fancy restaurant. There is a lounge, an adjustment center and space for some Broncos inside and out. It’s cute. And the goal is to create a separate space for a popular product, but it still needs to be in the vicinity of a proper Ford dealer to keep the brand identity strong.
The first Broncos are scheduled to will be delivered in June.