Ford dealers build stand-alone Bronco showrooms in ambitious expansion plan

Based on the versions, these Bronco dealers will make the best use of the family crest with a number of garments, suitcases and other accessories. It’s almost of the Apple store nature, focusing on the customer experience and confirming the Bronco name as a celebrity in itself. This seems to me to be a pretty good idea, as the representatives in the showroom are likely to specialize in everything related to the horse instead of diluting it with the entire product range. With this setup, the micro-purchasing process should feel more pleasant, like sitting at a fireplace to order an SUV instead of entering a giant, sterile warehouse.

What is the chance that one can get a decent latte in it? Maybe Starbucks should come up with them to provide a latte and a steady stream of potential future buyers.

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