Ford Motor Co F,
is limiting the production of its F-150 pickup – the company’s largest money maker – due to a shortage of semiconductors, as global supply constraints for computer chips penetrate deeper into the automotive industry.
Ford said Thursday it will reduce F-150 production at a factory in the Detroit area next week to just one eight-hour shift, from three shifts. Its other F-150 plant, in Kansas City, will operate two of its three shifts next week, with both factories going back to their normal 24-hour schedules on February 15th.
The cut is a significant increase in the problem of chip shortages that have disrupted the auto industry worldwide over the past few weeks.
The F-150 is the country’s top-selling vehicle and Ford’s profit car, supplementing most of its world revenue.
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