The announcement by Ford to close its facilities in Brazil, by operating more than one sail and holding the mayor of Latin America ensemble, hizo razing the vestibules to a regional and handing over the giant against the orders of an economy in recession, which has the abyssal border at more than 14 million without employment.
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Ford’s salute will see more than 5,000 more workers in Brazil and Argentina, social agitation and a crisis crisis in parliament and President Jair Bolsonaro, who has nothing to lose to big car companies like Ford, Mercedes-Benz and, possibly, Audi , vayan to search for the best weeks in a world with a volatile economy and fragile pandemic, early experts.
‘Ford wants to produce cars in Brazil because it is restructuring its world production and because the operation here has been lost since then much because the situation is aggravated by the unfavorable economic environment, produced by the pandemic “, said the EL TIEMPO the Brazilian analyst reconnaissance Mario Osava.
Although I recognize that the announcement caused a great surprise, it was stated that another chronicle would be announced. “Two years ago, Ford deactivated the historic plant of São Bernardo do Campo (Brazil’s motor vehicle) and the Venice company demonstrated a little enthusiasm for it.”
According to the National Association of Motor Vehicle Manufacturers, car sales in Brazil saw 26.2 per cent in 2020.
It is anticipated that the health of the automobile will not be the first chapter on the industrialization of Brazil or even the last if the governor of Bolsonaro did not do anything to control the tsunami caused by the centenary business.
It’s likely that in the next few days there will also be Audi and, some predict that China will fill the void left by Ford in Brazil, then Rui Costa, governor of Bahia, announced that he will negotiate with the Chinese the occupation of the closed plant in Camaçari, industrial municipality of the state of Bahia, capital Cercano, Salvador.
Others estimate that Mexico is the largest beneficiary of the downturn in the Brazilian automotive industry, because geographically it is better off, with higher labor costs and more large trade agreements.
Regionally, Ford is obliged to transfer to the dealerships and the insurance on a map, which will receive the Colombians, that the automotive company “sigue compromised with the customers of America of the South, with a model of business negotiation and sustainable construction on the line of iconic vehicles, connectivity and electrification of” will be active form in its market, serving its customers with a truck, commercial vehicles and SUVs and connected vehicles ”.
Also, as an adder, he will focus his portfolio on global fortifications like the median pick, a new Ranger, and that will reach the customers of the region “with attractive global products like the Explorer, F150, Mustang, Bronco, Territory and other”.
Equally, that will be compromised with its “concessionaires and customers”, which will maintain “the sales, service, repairs and totally operational guarantees” and that launches new products.
Recognize the impact of its decisions in the region and ensure that all its obligations are honored. “We will be working hard on our licensing network to mitigate the impact and develop plans to host a sustainable long-term deal. All our Market Representation area and commercial teams will be available to support during this time ”.
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A Ford dealership, which has not been identified, says that the car is not salvaged in Brazil and will continue its commercial operation, as suicidal in Colombia with the CCA, which will continue to manufacture Mazda through its commercialization and release.
“Brazil’s factories have a significant share of the summit, but Ford has six additional sources for Colombia, including Canada, Argentina, United States, Thailand and Mexico, among others. We will have some problems during a period of time, but I am sure that they will be resolved soon, ”he said.
Recall, in addition, that in Colombia “Ford’s Brazilian product has a lower turnout of 25-30 per cent in units. In value it is minor, already around 18-20 per cent ”and that year will close the sales in units at 28 per cent, in comparison with 2019, according to the Runt register published by Fenalco.
Sonde salida
Ford’s decision was the only one that kept the company from the point of view of economic negotiations and sovereignty, val saam specialists. The automotive industry, which maintains a small production in Argentina and Uruguay, dijo, to the work of Jim Farley, president and executive director, who although Ford has been present in Suramerica and Brazil for more than one sail, the salute is a decision that needs to be taken. “It’s very difficult, but necessary, to create a sound and sustainable business,” he said.
On the map of regional dealers, Ford explained that “since the economic crisis of 2013, Ford Suramérica has accumulated significant losses” and that the house matrix has the effect of supporting the deficit.
Also the recent devaluation of the months in the region increases the industrial costs to irreparable levels and that the global pandemic amplifies the difficulties in the region, so to all in Brazil, and that, in consequence and at the same time, its business requires “significant investments in new technologies to meet consumer demands and the regulations that define the industry ”.
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According to analyst Fausto Oliveira, he alone has no more than 5,000 direct employees lost. “The disorganization of the summit’s chain, the dispersion of lessons accumulated in decades of local work, is the continuation of the mental idea that industry and Brazil do not coincide. The heart of the problem is in the original industrial policies and the derivative policies that are intended to establish a motor sector in the country. The luxury car brands van van die Brasilië debited a well-intentioned public policy, but equated: the importation of high-powered cars with 30 additional percentage points from the Industrial Production Index (IPI), thus facilitating the opening of new Brazil multinational ”.
The problem is, precisely, in the excess of existing ensembles and in the limited market of Brazil, between 3.5 and 4 million units this year. There are a total of 31, including cars, trucks, buses and wheeled agricultural machinery.
“In Brazil, there are all car brands: the traditional four: General Motors, Ford, Volkswagen and Fiat, more the Japanese, the Chinese, the Koreans, other Europeans and so on. The specialists always say that they are not marketed for aunts. With the economic recession of 2015 and now the pandemic, it is felt that there is no market, ”said Osaba.
Brazil reproduces politics
industriële originals atraer manufacturers of automobiles in the country, creating that the multiplier effect is repeated, but equated
If conditions are not right, there is no need to think that Brazil could convert into a major exporter, as it were in a Latin American country, some Arab and African countries, which import little from the originals, to production in Brazil competitive, so shortening thanks to many subsidies and estimates (national and local). The tributary system, costly and confusing, is pointed out as a negative factor. The cost of energy too ”, added.
Oliveira recalls that the big decisions that the multinationals of sectors like the automobile, involve as many economic aspects related to demand and market perspectives as business strategy.
Ford’s decision to slow down the light in Brazil, in his opinion, was influenced by “the insufficient chronic demand, which, in turn, responds to the new macroeconomy of the recession that has been implemented ”.
It is said that capitalism lives on in demand and, as Brazil has begun to register a crime after its peer recession since 2015, “now, without any covenant to produce these, and in demand, it will be hoped that car manufacturers empiecen a irse ”.
Ford’s salvation is the result of an industrial policy that was designed to integrate from the perspective of global value markets, which would not allow us to think more of multinationals. Y así, en la segunda decada del siglo XXI, Brazil reproduces the original industrial policy of attracting automobile manufacturers to the country, creating that the multiplier effect is repeated”, Pero se equivocó, afirma.
The Brazilian sector of autopartes, created in the era of President Juscelino Kubitschek (1956-1961) as a respondent to the entry of the multinationals, is very small and the mayor as in theory should have side with the entry of new chews , FCA, Nissan, BMW, Jaguar Land-Rover, Hyundai, Mercedes-Benz and Audi.
Sindicatos, en pie de lucha
To the workers of Brazil the announcement of the Ford is disastrous and, for that matter, the metallurgical syndicates are declared in the air and responsible to the governor of Bolsonaro who succeeds. “Brazil without rumbo, without industry, without employment, without government and without future”, is a statement from a union of the main labor unions.
Afirman que Ford’s decision “means an average of 50,000 workloads (direct and indirect) in the field of production, sales, commercialization and distribution of the three closed plants (…) The core of the factories shows the total auspices of a project to reactivate the Brazilian economy, which exemplifies the reindustrialization of the country ”. Acusan al Gobierno ignores the importance of industry as the engine of national development, by not presenting any strategy for the disintegration of industry and condemning Brazil to deindustrialization and inversion.
“At a time when the global automotive industry is undergoing one of the most intense transformational cycles, guided by electricity and connectivity, assisted by the criminal court, including the boycott, of the Brazilian Government subordinated to the industry, the consequences the working class, in front of a president incapable of dialogue about the insertion of peace in a scenario that changes with great speed ”.
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Afirman que “the tragedy is even more evident considering the set of closed plants or with the announcement of closure from 2019, and the impact on the various sectors of Brazilian industry, which degrades our economic position in the global scenario of accelerated and dramatic form. The male gesture dog is more than our population in the path of the path of precariousness, simplicity, decency and poverty ”.
Brazilian analysts believe that this should be a deep reflection on the immediate action taken by Gobierno, in the form in which it is conducting economic policy in those times when everything is changing rapidly. Oliveira says that India’s great lesson came from India.
“Alli, Ford announced in December that a company in conjunction with the Mahindra national car would be sold, on corporate strategy grounds similar to those applied here. But this affection is not affecting India as our affectionate, because the Indians have an automotive industry, while only those who are invited to the car manufacturers”’N hacerla.
GLORIA HELENA REY
Para EL TIEMPO