All major U.S. airlines serve this important region of the country, but two are struggling for dominance, Southwest Airlines and Alaska Airlines.
Alaska is based in Seattle, although its name indicates otherwise, and is a mid-level US airline with most of its operations on the West Coast.
Southwest, on the other hand, is the country’s largest low – cost service with a nationwide presence. And although the West Coast is an important region for the airline, it is but one of the many Southwest services.
Both carriers tried to grow market share on the West Coast during the pandemic. Southwest added Santa Barbara and Fresno to its California network of routers, while Alaska added routes from existing cities.
I flew with both airlines this year to see what airline the West Coast really is. Here’s what I found.
Suidwes is serving 15 cities on the West Coast and plans to serve two more this summer. Bellingham, Washington flights will also open sometime this year.
Winner: Alaska Airlines. The connection of the airline between large and small cities on the West Coast cannot be beaten by Suidwes’ existing network.
That comes with the ticket: each Southwest ticket includes free seat choice anywhere on the plane close to board, two built-in suitcases, a handbag and all the amenities on board.
Suidwes has open seats, so any open seat is available for passengers.
Alaska does allow free seat choice for economy, but charges extra for seats near the front and exit seats.
Alaska, like many full-time service providers, also had limited basic economy tariffs that replaced the cheapest tariffs. The product is generous with limited advanced seating commands and a free handbag, but flyers will have to pay more for better seats and suitcases.
Southwest has no change or cancellation fees for any ticket.
Alaska has eliminated change fees, but not for basic economic rates, known as ‘savings rates’.
Winner: Southwest Airlines. The flexibility and free extras offered by Southwest set it much higher than Alaska. However, it is noteworthy that even Alaska’s basic economic rates are broader than many of its competitors.
Boarding: Alaska climbs on its planes in groups allocated based on seat and fare class. First-class management first, followed by elite status holders, those who sit in ‘premium class’. Economy then usually precedes, and basic economy leaflets die last.
In Suidwes, however, passengers receive an entry number and group which is determined by how early they check in for the flight. If they are in the plane, they can choose any open seat.
Winner: Southwest Airlines. The boarding process of Alaska redirects basic passengers to the last section, while even the passenger with the cheapest ticket on Southwest has the chance to board earlier if they check in exactly 24 hours before departure.
Facilities on board: both airlines are modernizing their fleet, but older aircraft remain. On Southwest, for example, I flew on the 737-700 fleet on my most recent voyage, and it was the furthest from modern.
Both airlines also offer paid WiFi and streaming content.
Alaska’s aircraft also have first-class cabins, the domain of the business traveler fighter, while Southwest does not have them.