One of Facebook’s most notable design cues is the similar button, but the company will be removing it for Facebook Pages soon. Starting today with an indefinite number of pages, there is a new design, a dedicated news feed, a Q&A format and more that page managers can use.
The main change with this refresh is the removal of the similar button and the score, which is quite shocking, since the similar button has been a feature of Facebook for more than a decade. Facebook says it will help Page executives get a better idea of their actual fanbase, which makes sense; there are a bunch of pages I “liked” many years ago that I have been following ever since. Instead, Facebook users will soon be able to follow Pages, and Pages will also be able to follow accounts. Visually, Pages gets a refresh, which Facebook says will make it easier for fans to see bios and posts.
Facebook pages also get their own news feed, where they will see posts and updates from their accounts. Comments from pages will be displayed at the top of the comments section, and there will be a follow-up button next to the comments. There will also be a Q&A feature that page managers will be able to use to promote better field queries from fans.
Lastly, page management will get some functionality; managers will be able to choose exactly which sections (Insights, Advertising, Content and Community Activity and Messages) each person will be able to control. In addition, Facebook says it also improves the detection of hate speech and imitation, as well as violent, sexual and spam content. It also continues to hand out verified ticks to help with imitation.
All of these changes are apparently starting today, with a broader entry into force in the coming months.
