Facebook will show an in-app mobile app designed for iPhone and iPad designed to persuade users to allow ad tracking, in preparation for an upcoming privacy change in which Apple will force developers to get permission to use users on various apps and to locate sites. future. The new screen, first reported by CNBC on Monday, will be shown to users worldwide from today and will provide early information on how Apple’s privacy change could affect the social network’s business, ahead of Apple’s planned update in early spring. making the opt-in request mandatory.
The guide gives users a page with information explaining why Facebook thinks a user should give the company permission to locate it on iOS. The company argues that it will further personalize ads and help businesses that rely on advertising. Apple’s upcoming change, first unveiled at the developer conference last year, will allow users to have applications collect the so-called Identifier for Advertisers, or IDFA code, which companies share with each other to track a user in programs and websites and to measure the effectiveness of digital advertising.
Over the past few months, Facebook has inflicted the potential damage to small businesses that Apple’s new privacy measures entail, which Facebook says will lead to less effective advertising and possibly lower revenue. The company even picked out full-page newspaper ads against Apple’s changes, and Facebook CEO Mark Zuckerberg and Apple CEO Tim Cook made a series of increasingly hostile remarks about the other company’s business models. Facebook, according to the App Store rules that allow developers to educate consumers, is using its new call to help people make a more informed decision. ‘
“Apple’s new designation is designed to offer a false compromise between personalized advertising and privacy; actually we can provide both. Apple does this to choose its own services and targeted advertising products itself, ”a Facebook spokesman said. The edge. ‘To help people make the right choice, we’ve also shown our own screen to provide more information on how we use personalized ads, which support small businesses and keep apps free. Agreeing with our screen does not result in Facebook collecting new types of data; it just means Facebook can continue to give people better experiences. ”
:format(webp):no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/22273120/106832756_1611957023306_Test_screens_FINAL.png)
Image: Facebook
The designation is meant to suggest the pop-up at the system level, Apple will be mandatory this spring in an upcoming iOS 14 version. In particular, Facebook does not use the word tracker, but rather asks to ‘use your apps and website activity’, while the Apple pop-up that follows spells out that Facebook asks permission to track you ‘apps and websites by other companies. “Developers have been able to ask for permission since the launch of the new operating system last fall. Yet few have done so, while Apple delayed the implementation of the opt-in requirement in September last year to give developers more time to comply.
In this case, however, Facebook is asking for permission in advance in an attempt to prepare itself for a significant amount of users who do not want to act to track ad tracking. According to a report by The information last week, some internal estimates at the company predict less than 20 percent of Facebook users will agree to allow tracking on iOS. Regardless of the choice a user makes when he sees the pop-up today or somewhere in the next few weeks, Facebook intends to honor the choice if, according to CNBC, Apple makes the opt-in requirement mandatory.