Elon Musk has a new title at Tesla: “Technoking.”
The electric carmaker announced the head-scratching sober stone Monday in a filing with the U.S. Securities and Exchange Commission, along with Chief Financial Officer Zach Kirkhorn’s new position as ‘Master of Coin’.
“Elon and Zach will also retain their respective positions as CEO and CFO,” the documentation concludes – just in case you are worried that Tesla will officially become one of the Seven Kingdoms of Westeros.
Musk, who recently lost his status as the richest person on the planet after Tesla’s share price fell in February, may be looking for a boost in confidence as the once valuable valuation of his company falls slightly. The company had one of the most impressive shares in 2020, with more than 600 percent, as the market responded favorably to Musk’s vision that non-emission vehicles rule the world.
But numbers began to decline in 2021, with Tesla’s shares up nearly 14 percent in the first two months. A fire in Fremont’s factory last week also caused share prices to fall. Reports of more than 450 cases of COVID-19 among Tesla workers appeared until December 2020.
Musk has a reputation as a fraudster who exploits the traditional image of a CEO and often pushes the boundaries of propriety. He used Twitter to mock reporters and government regulators, and beta is asking for new software for driver assistance on its customers that he mistakenly portrays as fully autonomous technology.
‘Technoking’ is not the only portmanteau to appear from Tesla. The company’s box-like, polarizing Cybertruck is also expected to be in production later this year – though its majesty, Elon the First, said Tesla would be ‘happy’ if not delayed.