E3 returns as an all-digital, free event June 12

Illustration for the article titled It's Official: E3 Returns As an All-Digital, All-Free Event June 12

Photo: ESA

Follow the cancellation of 2020 event due to covid-19, and many rumor and speculation Over the year’s repeat of what was once the most important video game fair in the world, the Entertainment Software Association today announced E3 2021, a free all-digital event taking place on June 12 and 15. Nintendo, Xbox, Capcom, Konami, Ubisoft, Take-Two Interactive, Warner Bros. Games and Koch Media will already be participating.

The good news is that everyone is going to E3 for free this year. The other good news is that no one has to fly across the country or around the world to take part in the annual LA-based sweat festival in E3. Instead, we will all sit comfortably at home or at work and watch our screens as we always do, but now we will have our official E3 logo on our screens instead of the logos of the two dozen or so digital events created last year to fill the void left by the cancellation of E3 2020.

These other events will still happen, but we also have E3 2021, a show that will connect developers and publishers digitally with fans around the world. The official announcement from the ESA does not indicate what such a digital show would look like. We guess there will be a lot of trailers and pre-filmed interviews with insiders in the industry. The form that the great destroyer takes, Kotaku confirmed that the event will be completely free for participants, without any elements being locked behind a paywall.

“For more than two decades, E3 has been the most important place to showcase the best that the video game industry has to offer, while uniting the world through games,” Stanley Pierre-Louis, President and CEO of ESA, via press release said. “We’re developing this year’s E3 into a more inclusive event, but we’ll still look forward to thrilling fans with great revelations and insider events that make this event the indispensable hub for video games.”

You heard the man. Unmissable. Try to just give it up. You will probably fail. See everyone at E3 2021.

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