Russell Weiner, president and CEO of Rockstar Energy Drink, says that Coke and Pepsi products will be good despite the fact that many supply chains with China are interrupted due to coronavirus.
Dwayne “The Rock” Johnson just got another drink.
The 48-year-old actor revealed that he is going to the millions of fans of social media in the energy drink game on Monday. The drink is called ZOA Energy and will be available in March, according to a promotional video Johnson shared on Facebook, Instagram and Twitter.
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“Ladies and gentlemen, it is our honor to introduce you to @zoaenergy,” he endorsed the video. “The first of its kind CLEAN AND HEALTHY energy drink that promotes the everyday fighter in all of us who live LIFE POSITIVE.”
ZOA Energy was developed by Johnson, his ex-wife and longtime business partner Dany Garcia, celebrity coach Dave Rienzi and Juggernaut Capital Partners founder John Shulman.
The canned beverage is made with natural caffeine derived from green coffee and green tea, according to a press release from ZOA Energy. It also reportedly contains antioxidants, vitamins and nutrients that are meant to “support immune function and increase energy levels.”
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ZOA Energy will be exclusively distributed by Molson Coors Beverage Company and Molson Coors partner LA Libations. Both companies offer beverage expertise and marketing support for the new energy drink.
Here, Dwayne “The Rock” Johnson is pictured with John Shulman, founder of Juggernaut Capital Partners, as the pair promote their new energy drink. (ZOA Energy)
“My co-founders and I have been formulating the healthy and delicious tasting product for the past 18 months that we have all been able to use more than ever before,” Johnson said in a statement. . ZOA is the world’s first and only healthy energy drink that contains our unique combination of 100% vitamin C, 100% vitamins B3, B5, B6 and B12 and vitamin D, as well as other important ingredients. ”
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According to Molson Coors, there have been five fragrances from ZOA Energy so far. Meanwhile, promotional photos show that there will be an original flavor of pineapple coconut, superberry, wild orange and lemon lime. Each can will be 16 ounces.
Before Johnson shared his energy drink brand with the world, the retired pro wrestler disrupted the strong liquor industry in March with the release of Teremana Tequila.
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By December, Forbes reported that the tequila brand ‘ultra-premium small breeding’ was on track for a record year of the first year.
Outside of the liquor industry, Johnson likened Portland-based ice cream company Salt & Straw to a limited edition Dwnata Claus pints. Johnson and Salt & Straw have been collaborating on the holiday series for the past two years.