Dunkin ‘is building a way to get more coffee drinkers into stores during the pandemic: the Java giant is giving away free coffee to customers who buy every month in February.
Dunkin releases free coffee every Monday in February
(Reuters)
DUNKIN ‘TO CLOSE PERMANENTLY 800 US STORES IN 2020, 8% OF US RESTAURANTS
Members of Dunkin ‘Perks – the chain’s rewards program, which offers guests five points for every dollar they spend, redeemable for a free drink at 200 points – can enjoy their free medium hot coffee with every purchase during its’ Free Coffee Mondays’ during the month, the coffee shop announced in a recent blog post.
The promotion comes after a rocky year for retailers as the business models for brick-and-mortar become more difficult to take advantage of at the time of the coronavirus pandemic, with more people relying on delivery and transit. Dunkin ‘earlier announced that it is expected to permanently close 800 US branches by the end of 2020. The closures, many of which were in gas stations, accounted for 8% of the donut chain’s local restaurant footprint.
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A number of other chains have also increased coffee subscriptions and promotions. Panera launched a coffee subscription for $ 8.99 per month in 2020, giving users unlimited access to coffee via its app, with the first three months free for all who sign up. And Burger King launched a limited $ 5 coffee subscription in March 2019, though that ended the program after a few months.