Mexico, Brazil and Argentina are the Latin American countries with mayor influenza, according to the latest ‘Global Soft Power Index 2021’ by Brand Finance consultant, in which Germany has reached the first post in the United States, which has the sixth position , and has become the most influential nation in the world.
This year, the ranking incorporates 12 new Latin American countries, representing a total of 19 nations of the region in the information.
The new incorporations are Uruguay (56), Cuba (58), Panama (60), Paraguay (64), Costa Rica (68), Dominican Republic (73), Jamaica (77), Bolivia (85), Ecuador (91) , Guatemala (101), Honduras (102) and Trinidad and Tobago (103).
In the classification of 2021, Brazil, in country 35, Argentina, in position 41, and Mexico, with country 44, occupies the first three Latin cities and its unique countries of the region among the 50 most influential in the world.
It informs that the three countries share categories with scores by the media of the media in categories such as’ Buen lugar para visitar ‘,’ Líderes en deporte ‘(Argentina and Brazil in mayor medida),’ people friendly ‘y’ divertida ‘.
Asimismo, comparten rasgos comune en los pilares peor valorados, como son ‘economië stable’, dentro del área de Negocios y Comercio, así como in Education and Science Additionally, the management of the Covid-19 crisis has penalized all Latin American countries for the low-quality recipients.
In this sense, Brazil (1.4), Venezuela (1.6) and Mexico (1.9) are the countries that can qualify for the Covid-19 management. By contrast, Uruguay (3.5), Panama, Paraguay and Costa Rica, both with 3.3 points, Colombia (3.1) and Peru (3) are the best qualified.
The study indicates that Argentina and Colombia are the Latin American countries that have the highest level of influence, in contrast to Venezuela, which has 37 cities up to 92 by the number of new countries in the ranking.
“As far as business is concerned, Latin American countries have the opportunity to establish their own brand-based market strategy in their efforts or to reform their shortcomings,” said Laurence Newell, Director of Brand Finance America.