ORLANDO, Fla. The Disney Super Bowl parade has ended, but the filming of the “I’m Going to Disney World” ad after the big game is still underway.
Walt Disney World officials said Friday that the theme park resort will not host its annual Super Bowl parade with the star’s players this year due to the coronavirus pandemic. But the resort still plans to film its annual ad after the game, with mostly the most valuable player looking at the camera and saying the famous words.
The ads contain Super Bowl stars since 1987, when Phil Simms of the New York Giants first appeared after his team’s championship victory.
In the commercials, the song “When You Wish Upon a Star” plays over shots of the forward running or running and scenes of fans screaming and jumping. At the end, an on-camera announcer acknowledges the Super Bowl victory and asks the player, “What are you going to do next?”
Amid cheers, the player responds “I’m going to Disney World!”
“Make sure you stay up to date after the big game to get the ad on major TV networks and social media!” Disney officials said in a blog post. “Disney Parks hopes to be able to bring back our other Super Bowl traditions next year, including seeing and encouraging football and Disney fans in their favorite player in the park.”
Disney World has not had parades since it reopened last summer, due to the spread of the virus.