Fernanda Palacios
Agencia Reforma
Friday, 19 February 2021 | 08:38
Mexico City— With Fox’s refresh offer as a brand, starting February 22, the channel will renovate its image and change its name to Star; so yes, both the promise to maintain the same content that has always been made public in Latin America.
“The numbers of the switch, but the consumer will not have to do anything, are with the same programming, the same scheme, in the same place that there are one of the cable operators”, declaration Gonzalo Fiure, Vice President Senior de Entetenimiento-generaal, DMED Latin America.
Asi, Fox Channel fits a star channel, and broadcasts the television broadcast como Los Simpson, The Walking Dead, 9-1-1 and SWAT
Fox Premium, now Star Premium, will continue to present exclusive series such as This Is Us and Outlander, while Star Life will be centered on programs such as The Resident, La Ley y el Orden: Unidad de Víctimas Especiales y New Amsterdam.
“For us, Star is the evolution of Fox, and al serlo, it will be much bigger than it was, with more content, more original productions, more stars and more high quality, as featured in The Walt Disney Company “, destacó Fiure.
Lanzándose to the big one, its game will be completed by the streaming service Star +, independent of Disney + in Latin America, which will offer general entertainment and sports content. The launch is scheduled for June this year.
“There are many different publications, Disney is very clear in its familiar offer and has a lot of content that we believe can be found in Latin America near the Disney + brand, and therefore, for us, it is very important to be able to separate the offers, one for the infantil public known and another for the adult public.
“The good news is that we can offer an alliance and the people who want to buy the services can do so with a promotional price,” said David Chávez, Vice President of Marketing at The Walt Disney Company Mexico.