Cure car insurance Super Bowl ad only raises the bar for tone-deaf ads

Cure Auto Insurance’s Super Bowl ads are one of those ads that are likely to be despised immediately – even by people who have never heard of the company.

The premise is simple and stupid. A woman (who does not even have to get a name) brings an idiot named Tommy to her boss’s office to explain that Tommy brought her to his office and ‘knocked out his opinion’ – except that Opinion so it is said you can see that it is supposed to be a placeholder for something you should never show to your co-workers.

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