This advertising campaign wants to save lives.
The Ad Council on Thursday launched a $ 500 million campaign entitled “It’s Up to You”, aimed at promoting coronavirus vaccines.
The Ad Council on Thursday launched a $ 500 million campaign entitled “It’s Up to You”, aimed at promoting coronavirus vaccines. (iStock).
The advertising campaign, created in partnership with the Centers for Disease Control and Prevention (CDC), is an initiative to educate consumers about the coronavirus vaccine and public safety. Advertising is offered on social media, television, radio and websites supported by more than 300 media companies, brands and medical leaders.
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One video ad released Thursday addresses the uncertainty some Americans may have about the vaccine: “You may be asking yourself, ‘Should I get it? ‘
‘You have questions and this is normal, the fact is that the vaccinations are safe and effective. It’s going to save lives, ‘says a narrator.
The ad ends by showing two people cuddling at an airport and a little girl celebrating her birthday. “Because to return to the moments we missed, we begin to be informed,” says the narrator. Viewers are then encouraged to visit GetVaccineAnswers.org
About 40% of the public have yet to decide whether they will be vaccinated, according to Ad Council’s research from Ipsos Public Affairs.
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With the ‘It’s Up To You’ platform, we listen to America’s top questions, understand their concerns and work to educate and empower people across the country – especially color communities affected by the pandemic – so they make an informed choice about vaccination for themselves and their families, “Lisa Sherman, president and CEO of the Ad Council, said in a statement.
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“Our extraordinary partners in the communications industry are uniquely positioned to reinforce these critical messages on a large scale. Through this unparalleled effort, we can return to the moments we all miss and save lives,” she adds.