- Affirm has confirmed that he has ended his relationship with My Pillow.
- My CEO, Mike Lindell, told Insider the decision was the result of ‘canceling culture’.
- Confirm is now a buy, pay later fintech start of a PayPal alum.
- Visit Business Insider’s homepage for more stories.
The fintech company Affirm has ended its relationship with My Pillow and removed the product from the platform, the company confirmed to Insider on Wednesday.
Confirm is a buy-and-pay-later e-commerce platform founded by PayPal alum Max Levchin. It joins Bed Bath and Beyond and Kohl in the engagement with My Pillow after founder Mike Lindell continued with unfounded claims of election fraud.
“This is 100% canceling culture,” Lindell, a vocal supporter of former President Donald Trump, said in an interview with Insider.
“They were afraid of being boycotted by customers because they live in fear of all these attack groups,” Lindell added. “And they are not their customers. What is going to happen to them now is that all the right customers are going to be very upset.”
Read more: Confirmed is a breakout of the buy, pay later craze. That’s why increased competition and compensation pressures still pose significant threats to fintech, which is seeking a $ 10 billion valuation.
Although Affirm did not give a reason to end the relationship, Bed Bath and Beyond and Kohl’s both referred to poor sales and reduced customer demand as the driving forces behind their decisions. Bed Bath & Beyond was one of the largest national retailers of My Pillow products.
Lindell said ‘the canceling culture’ and ‘leftist groups’ are behind these decisions. In an interview with Insider, he questioned why companies unveiled plans to end the business relationship shortly after tech company Dominion plans to take legal action against Lindell.
According to Lindell, HEB, Kroger and BJs also severed ties with My Pillow. The companies did not respond to Insider’s request for comment.