A Guatemalan company is facing an opportunity during the pandemic to change its production line and logos to the NBA and MLB. (Photo Prensa Libre: EFE)
A Guatemalan company vio in the pandemic an opportunity when cambió su production line more important, of limpieza products, for the alcohol in gel, and its crime has allowed it to advance in the stadium market with products for the NBA and the major leagues of baseball.
The Gneso Group, founded by Giovanni Cardona at Vinicio Castañeda in 1995, celebrated the 28th anniversary of the Guatemalteca Exporters Association (Agexport) with the 2020 National Gallery of Exports in its Reinvention and Innovation section.
Log in that a company in the United States can buy anticipated alcohol in gel and a specific type packed with a personalized label with the logos of the balancesto teams and the professional baseball, there was no easy change for the company of 25 years of work.
Lakers and Dodgers
During the pandemic, our registered registers are under the auspices of the Food and Drug Administration (FDA, in English) of the United States and we will conclude some contracts to export personalized products for private labels and for the NBA in the major baseball leagues“, Cardona’s Account to Efe in his office, on Guatemala City.
The factory produces alcohol in gel for a distributor of the leagues of stadiums in an exclusive manner for these countries. Guatemala empaca with the logos of the 30 balance teams and the 30 of the baseball, with the official etiquette and the package solicited by the society.
Your product consists of alcohol, water, carbopol (polymer), glycerin and aloe vera, are the ultimate “essential, as is the polymer, to differentiate the residue and provide optimal hydration and fluidity”, Cardona, President of the Agexport Cosmetics and Hygiene Commission.
The high demand for gel alcohol, one of its lower-end products, begins with the covid-19 release in the country in March 2020.
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He orilló a la propia Agexport a indicarle a Genesis que erhas a first line business and no podiums (with production). We will meet all the staff and we will implement all the protocols and disinfection protocols that all have in place, ”Dudelange Cardona said.
Antes of the pandemic, the company consists of 45 workers and through the covid-19 llegó hasta 130. Currently 65 people and hope to read more about the centenary.
This is a production of more than 47 million alcohol and gel diaries have been approved by the Castañeda team in the United States, donde dos de sus hijos lideran la empresa Genesis Overseas en Genesis Partnership. All are from 2017, in Florida, New York, California and Texas.
Cardona and Castañeda crystallize as an unpaid sueño when 25 years have passed since the factory was opened and they decided to make jabon in the garage of the same Castañeda.
Today the company also produces articles of lavender, hogar limpie, industrial maintenance, treatment of water and products for sugar processes.
Castañeda subraya a Efe que mantenerse unidos “If you have an art with a few years together, you can easily have the same goals”.
Ser exporter, reflection Cardona, “requires characteristic traits; no all can be because the market exporter needs a support to be able to meet the legal, commercial requirements, the viability of what some buy, that the form of anticipated … “
The Agexport award, won for its work in 2020, has been used since time immemorial, compared to its foreign sales tradition that it has lifted once countries: United States, Mexico, Belice, El Salvador, Honduras, Panama, Cuba, Dominicana, Colombia, Ecuador and Peru.
‘This year’s goal is to increase the number of supermarkets in the area, donde se libran verdaderas batallas y cualquier detalle puede costar mucho o valer para más ”, añade Cardona.
Guatemala will sell 11 million 031 million dollars in exports during 2020, which is representative of 1.4% in terms of pandemic debt in 2019. According to official data, textile articles, bananas and sugar, the three products with more ventas en el extranjero.
