Comcast (NASDAQ: CMCSA) is pushing its Peacock streaming service into wrestling. The big broadcaster has signed a multi-year deal with World Wrestling Entertainment (NYSE: WWE) for the latter to bring its “sports entertainment” brand to Peacock, both companies announced in a joint press release on Monday.
No company provided the terms or financial details of the agreement, nor exactly how many years it would be in effect. Nor have they published estimates on how it could affect their finances.
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Under the terms of the agreement, Peacock will be the exclusive video partner in the US for wrestling company WWE Network, itself a video streaming service. This content must be made available to subscribers of Peacock Premium, the paid level of the streamer.
Comcast and WWE did not hesitate to point out that Peacock Premium with prices of $ 4.99 per month is 50% cheaper than a subscription to WWE Network. Of course, it also provides access to a range of existing value-added Peacock content, such as back-to-back episodes of The office. The WWE footage, which includes more than 17,000 hours of matches and related wrestling videos, will be available on March 18 at Peacock.
As with WWE Network, Peacock Premium subscribers will also have access to regular wrestling events from the wrestling company, such as the famous one-time per year WrestleMania. This year’s version of the extravaganza is scheduled for March 28.
“Peacock is an innovative platform that will enable us to showcase our key events, including WrestleMania“and offers the extraordinary entertainment our fans have come to expect with the combination of premium WWE content, live sports, news, movies and television shows,” said WWE President Nick Khan.