The Coach Fall 2021 collection showed what things would look like if a fashion brand had a TV network or maybe a streaming service.
The video Coach TV begins with an all-too-relevant scene: Michael B. Jordan lies on the couch in a cozy groutfit, watching the channel through Coach’s star-studded approach to iconic American shows. Think Friends but make it K-pop, Mean girls with Megan Thee Stallion as Regina George, Tavi Gevinson as a Antique Roadshow appraiser, J. Lo in an MTV-like music video synced to Blondie, and Rickey Thompson selling Coach handbags on a store channel. There’s even a sexy commercial hotline ad featuring Cole Sprouse stroking a pillowcase after a voice-over by Bob the Drag Queen.
When the cooking presentation comes to an end, it leads us to the brand’s fall book in the fall of 2021, shot around the world by Juergen Teller and modeled by the celebrity family Coach, a group of famous faces, including Kaia Gerber and Paloma Elsesser. Coach Forever Season Two builds on the combination of archives and brand new articles from last season. Leather bags and jackets are cycled and put together to create new clothes. The creative director, Stuart Vevers, wanted to speak to the present moment by exploring “creature comfort” – the kind of outfits in layers you would see sporting as a New Yorker while ordering a bacon, egg and cheese at the corner deli.
“I have always loved exploring the intersection of fashion and pop culture at Coach,” Vevers said in a statement. ‘I’m excited to bring my latest vision for the home to life via Coaches TV. I wanted the collection as well as the presentation to resonate meaningfully and resonate in this unique time, and I’m excited to share both in a way I hope will entertain and inspire. ”
Switch on Coach TV below.