Chris Harrison’s Bachelor’s Crest Ads Reconsidered by Company

“The Bachelor” presenter Chris Harrison may have lost another gig as Crest toothpaste brand parent company Procter & Gamble is reconsidering using star-studded ads.

Harrison, 49, has recently been at the center of controversy after appearing with Rachel Bindsette on Bachelorette on Extra for an interview in which he defended current contestant Rachael Kirkconnell after photos resurfaced of her attending ‘ a theme party in the “Old South” at a plantation in 2018. Lindsay is the first black female lead in the series.

He has since announced a temporary departure from the popular television franchise and still sees dropouts after the incident.

“We are aware of the developments surrounding Chris Harrison and his role as presenter of The Bachelor,” a P&G spokesman said in a statement issued by Ad Age. “We are gathering more information on these circumstances to determine our next steps.”

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The representative added: “We are deeply disappointed in his comments which do not reflect our values.”

Harrison has starred in commercials for the company before, and especially shared on Twitter just under a year ago.

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PGPROCTER & GAMBLE COMPANY

The ad features Harrison preparing the iconic mansion “Bachelor” for a romantic evening after sending a couple on a date. He can be seen pruning rose bushes, preparing wine and preparing a jacuzzi after slipping on a few white strips of Crest.

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“My job is not as easy as you might think … then neither is love, but it always brings a smile!” he writes next to the track. “Sponsored by @Crest 3DWhitestrips. #FallInLoveWithYourSmile #ad.”

Chris Harrison with Crest ads is being reconsidered by Procter & Gamble after his recent controversy. (Photo by Rodin Eckenroth / WireImage)

Reps to Harrison and Procter & Gamble did not immediately respond to Fox Business’ request for comment.

In his initial interview, Harrison insisted he was not defending Rachael [Kirkconnell]”for attending such a party, but also estimates that ’50 million people ‘attended such parties in 2018.

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He also apologized in a public statement acknowledging that he “spoke in a way that perpetuates racism”.

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