
It’s time for another streaming service – kind of. ViacomCBS has announced that Paramount + will be launched on March 4, but it’s more of an evolution than an entirely new service as it replaces and expands the previous service, CBS All Access.
The move to replace CBS All Access was announced a few months ago. This is largely due to the completion of the merger between CBS and Viacom, as CBS All Access was launched prior to the merger, but the merger significantly increased the content library managed by a streaming service managed by the company.
In addition to programs related to the CBS TV network, Paramount + will include content from properties compiled by Viacom, including MTV, BET, Comedy Central, VH1 and Nickelodeon, as well as theatrical releases from Paramount Pictures.
Beyond the myriad Star Trek shows that CBS All Access has already offered, the planned original series for Paramount + contains a series based on The godfather as well as a revival of VH1s Behind the music.
The sizzle trailer for Paramount +.
March 4 is the planned launch day in the US and Latin America, and a launch is planned in the Nordic countries on March 25, as well as Australia around the middle of the year. Canada will also receive the service sometime this year, but a date has not yet been set – however, CBS All Access will be immediately re-branded in Paramount + in the country, even before new content is introduced.
Prior to this point, CBS All Access was probably best known for its various Star Trek programs; it contains all the Star Trek TV series that have been broadcast on TV in the past, plus new Trek series like Discovery, Picard, en Lower deck. However, it did not have the Star Trek movies at first, as these were owned by Paramount. The merger brought all Star Trek TV and movie content under one corporate roof.
CBS All Access also aired live TV, sports programming and a few extra shows such as the much acclaimed The good fight. This will continue under Paramount +.
Over the past year and a half, numerous new streaming networks have been launched, including Peacock (NBC Universal), Disney + and HBO Max.
The attack disappointed those who expected a service like Netflix or Hulu to offer virtually all content at a fixed fee of $ 10 per month, but it would never be economically viable, especially since production costs for TV series in recent years year has risen. as viewers have responded to more lavishly produced shows – something the industry calls ‘prestige TV’.
The new standard for TV looks similar in some ways to cable, with each media company delivering a channel consisting primarily of the company’s own content, plus small amounts of licensed content.
Yet there are some significant differences in the new normal compared to the way TV worked, even beyond the fact that the content is now being delivered via the internet. For example, the services are not aggregated, so viewers can choose which channels to pay for, and there are far fewer (and in some cases none) ads.