Candidates’ Strategies Andrés Arauz and Guillermo Lasso in social speeches need to focus more and not eliminate the traditional campaign, say experts | Politics | Notice

March 22, 2021 – 06h10

Contest between aspiring aspirants, showcasing a fashion style or embracing a mascot without his or her most appropriate strategies for capturing the vote on social media, say political analysts. It is planted solutions to deep themes, which on occasions can not work with a sense of humor. J y correcto es plasmarlo también en territorio.

In this second election, the presidential candidate Andrés Arauz, by UNES, lists 1-5 and Guillermo Lasso, by the CREO-PSC alliance, lists 21-6, he potentiated his presence in social speeches and with mayor enfasis in TikTok.

And the Ecuador boy used six social reasons and conditions of use: Facebook with 13.3 million, Instagram with 5.2 million, LinkedIn with 2.9 million, TikTok with 2.3 million, Pinterest with 1.2 million and Twitter with one million.

Guillermo Lasso-dobbeltsteen who eliminates from the Central of Riesgos will be rewarded with two hundred coins

Arauz does not have an account on LinkedIn or Pinterest, but in the same speeches, he used the most frequent TikTok frequency in comparison with the first world. It is observed reunited with young people, together with their families and clarifying the fake news (false notes). In this space he has worked on the technical bachelor, economic reactivation, evacuation and other topics.

Register more than 133,000 followers on TikTok; 255,775 by Facebook; 49,662 from Instagram; y 101,366 by Twitter hasta the past four.

Thanks so much, Lasso does not have a profile on LinkedIn or Pinterest and does not have a TikTok ten. The 25th of February saw him train in this social network when celebrating his second birthday with a photo of Michael Jackson’s bail with the song Bad.

Since then he has posted videos showing his work, living familiar, dialogues with girls and also explaining false notices. He referred to the monetary reserve, employment, education, among others.

Register more than 238,000 followers on TikTok; 1,078,799 by Facebook; 162,474 by Instagram; y 677,329 of Twitter.

Andrés Arauz follows the rhythm of activities and days of presidential debate

Political scientist Rebeca Morla signals that both candidates will take part in capturing the vote of the millennials and centenarians, but have agreed to publish any video, photo or message posted on new trends and not enough. Tampoco considers that the posts are connected in all the social speeches. Dice who need to analyze each one to create a community.

“The campaign strategy is a one-size-fits-all approach to digital platforms, as is the case with traditional and territorial media; ententces within the digital part and being TikTok one of the platforms, has a need to operate the social network. The young people do not want to see the candidates, who are desperate and desperate to send key messages “, explains.

Both candidates have made at least three diaries in their social networks. And only late in the night have live broadcasts.

Eduardo Bonilla, director of Communications of the Lasso Campaign, states that the strategy of political movement is generate finds and contents that are planned in different days or instantly.

For example, in TikTok analyzes the language of the electorate in this social network, conceives the idea in a pair of slides and produces in 10 or 20 minutes, that is, grabs the video.

“Here is what is imported and the language. I have ideas, suggestions and a way to make it clear that we are atrocious and communicative in the distant media. Facebook is the most potent red and its red is allowed to make pauta, in addition TikTok no, is more organic, of the tendencies, and it has its strength in a specific audience ”, mentions.

This Diary conducts an interview with the Arauz communication team, but please note that this edition has not been reviewed.

The master in political analysis María Belén Loor dice that both candidates are running similar strategies, for example, in the meetings with young people.

But he also distinguishes himself in the political ambush, dice Morla, as in the case of Arauz.

“We are looking for this distance that we want to log with Rafael Correa, we are in the graphic line and have changed the tone, typography, I have no photos with her”, she said.

The 24 electoral campaign days are governed by the various biosanitary rules of the comics of the first world

And as for Lasso, Loor explains that there are new topics like no machismo, and he also contests his opposition with arguments. It’s this, I’ve been missing a job to create a community, that’s the goal of a campaign. It states that it is possible to analyze and burn as well as a content of proprietary ways and in different scenarios.

“In the mayor’s office, he reads with the traditional proposals, visiting the sectors, because this group of people (mayors of 40 years) have access to TikTok and another redemption as a box and as a political algo. For this reason, strategies need to be developed for each niche for the public mayor and less than 40 years old ”, dobbeltsteen.

For Morla and Loor, the most attractive themes in young people are education, feminism, feminism, mediumship and animalism. And for women, it has more to offer, employment, economic reactivity and health.

In addition, it is considered that common themes such as scandals in the tampon evacuation plan can be done with clear plant materials. (I)