For most of DoorDash’s Super Bowl ad, which featured local Daveed Diggs and Sesame Street characters in the Bay Area, it was a little unclear exactly what was advertised.
When the adorable montage of neighborhood restaurants came to an end and it became clear that DoorDash was behind the ad, the internet expressed a collective sigh of disappointment.
The app for food delivery, which has been criticized for its treatment of drivers (who were conspicuously mostly absent in the ad) and predator pricing schemes, has been quickly condemned online, including by Lorena Gonzalez, meeting woman in San Diego, who expressed her contempt for their business practices tweeted.
The internet was also not particularly nice to Diggs, contrasting the squeaky, clean tone of the ad with its more abrasive experimental rap project.
And although the service announced that today and tomorrow it will donate one dollar from each order to the non-profit Sesame Educational Workshop (up to $ 1 million), Twitter user Ben Ustick unpacked the figures behind the donation, which in size perspective instead. of the gesture.
The relationship between the Bay and the delivery service is complicated at best, and many small business owners see it as a “necessary evil” that, despite the large fees, has become too great to ignore.
Check out the full ad below: