Busch Beer is looking for a new CEO – but this ‘Chief Tasting Officer’ will be hairy and four-legged.
The beer brand – owned by Anheuser-Busch – launches a contest to promote its Dog Brew and to find the perfect pooch to help expand the product range.
Busch first introduced its Dog Brew, an alcohol-free bone broth, last year. The ‘brew’ is safe for dogs and is made from pork leg, whole corn, celery, basil, mint, turmeric and ginger, Fox News reported at the time.
Busch announced his “Chief Tasting Officer” contest on Tuesday by posting a recruiting video on social media. In the clip, Busch’s spokesman, “Busch Guy”, explains the “serious” nature of the role.
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“It’s your sole responsibility to take care of the great taste of Busch, to research new flavors, to tackle pet projects,” says Busch Guy. “Your bark will have to be just as good as your bite.”
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According to the announcement, the winning dog will actually have responsibilities.
The CTO will be the brand’s ambassador and a “content creator on Busch’s social channels.” The pooch will also have to perform tasks related to taste testing and quality control.
The role will also be compensated. The contest winner will receive a $ 20,000 check (as salary), a $ 800 prepaid card to use as pet insurance (as health care) and 10 four-pack Busch Dog Brew (as company stock options), according to the announcement and contest rules .
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Busch is looking for dogs with a ‘refined palate’ and ‘an outstanding sense of smell’ to take on the role, the announcement reads. The brand added that “proficiency in English will be remarkable” – although not necessary.
Busch Beer launches a contest to find a “Chief Tasting Officer” for his dog-friendly Dog Brew. (iStock)
Owners of qualified dogs can apply by posting a photo of their pooch and a description of their qualifications on social media with the hashtag #BuschCTOcontest. Submissions end on April 28th.
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Daniel Blake, Anheuser-Busch’s vice president of value brands, said in a statement that the original release of Busch Dog Brew was so successful that the company wanted to maintain momentum for its second year.
“To expand this brand this year, we needed a true space expert in our team,” Blake said. “We are excited to give one qualified dog a real, paying job and leverage their knowledge of our target consumer to expand Busch Dog Brew by 2021!”