Burger King has a funny way of promoting gender equality – because it said something totally sexist about women … as a way to support a new initiative that supports them.
Yes, that’s what honchos at the UK office of CC would be a good campaign to hype a new scholarship program – tweeted early Monday: “Women belong in the kitchen.”
When the internet started dragging them, CC added … “If they want to, of course. Yet only 20% of chefs are female. We are on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career. #IWD. “
Look what they did there? Destroy everyone with one disgusting misogynistic tweet, and then push them with … wait, we’re doing a good thing!
CC says the scholarship is meant to uplift their female employees, who want to move past barbecue cooks and want to be bona fide chefs.
VAT … March 8 is International Women’s Day – a global holiday aimed at celebrating ladies everywhere. For some reason, Burger King ran with this as their #IWD campaign.
A few hours after the unfolding of bad taste … Burger King UK added one last explanatory tweet: “We are proud to have launched a new scholarship program that will help female Burger King employees realize their cooking dreams to strive for! “
Talk about burying the members, CC.