Burger King renewed its image

As part of a new marketing strategy, Burger King announcement that we will change the visual image and brand identity for the first time in 20 years. The brand’s redesign includes the company logo, which will be visible in Puerto Rico in its first phase in social and digital speeches.

The brand change includes a new logo with a redesigned fountain that reflects on the shape of the burgers and other items available on the menu. The colors, in red tones (tomato), green (lechuga), amarillo (queso), orange (pan), white (mayonnaise) and marrón (carne a la parrilla) represent the process of using the parrilla that works Burger, así as the use of fresh ingredients.

From 1954, Burger King motivated a “hacerlo a su manera”. Establishing its presence in Puerto Rico in 1963, hoy the brand is giving a leap forward to introduce a completely new visual design that will be present in all contact points in the customer experience. Inspired by the authentic and delicious comedy, the more modern aspect of the logo represents in a more authentic way the values ​​of Burger King.

“Our brand is constantly evolving and redesigning as we present it is the model of our compromise to complement the needs we present to the industry. We are constantly working hard, always looking to maximize our presence and leadership, ”said Daniel Pérez, vice president of Burger King.

The principles of the design of the new visual image of Burger King capture the unique characteristics of the brand: appetizing, great and audacious, irreverently divergent and authentically authentic.

With security, what burger Burger King – real comedy, sencilla and delicacy. Since the launch of the actual logo in 1999, the industry has been translating into a more modern and wearable design language using digital technology. The new minimalist logo adapts perfectly to the evolution of the brand and returns to its legacy with a refined design that is safe, simple and fun.

The colors selected are intense and rewarding, inspired by the iconic process of using the King King pearl and the fresh ingredients. The new photograph has a lot of texture and is connected to the sensory aspect of the committee.

The new typographic patent of Burger King is called (appropriately) “Flama”. The source is inspired by the forms of the Burger King comedy (redondeada, atrevida, deliciosa) and the irreverent personality of the brand.

The new brand identity may eventually be found in restaurants and stores. Hoy, more than ever, Burger King strives to ensure that customers are well acquainted with their comedy, and this is reflected in the visual design, restaurant design and to all digital experience.