New look, same king.
Everyone knows what to expect when ordering a Burger King. Going forward, however, fans of the franchise will have to get used to a new look.
Burger King recently unveiled a new logo inspired by the brand’s classic design, according to Restaurant Business Online. The franchise has also announced that it will be releasing new uniforms, a new color scheme and other changes.
KFC ROLLS OUT NEW CHICKEN SANDWICH, ANNOUNCES THAT CHAIN ’PLAYS TO WIN’ THE KIKEN SANDWICH
“From ’65 to ’98, we had a strong, iconic identity,” Raphael Abreu, head of design at Burger King Parent Restaurant Brands International, told the news agency. “It was a true classic. We thought back to that time when we looked our best. We thought it was the best representation of the brand.”
According to Abreu, the latest logo of the chain is meant to look more like a burger, indicating the brand’s focus on its food. He explained that the previous logo, which was more stylized, appears to indicate that the restaurant was set up at speed of service.
Burger King recently introduced a new logo inspired by the brand’s classic design.
(Burger King)
FOLLOW US ON FACEBOOK FOR MORE FOX LIFESTYLE NEWS
He continues: “The simplicity of the logo – fewer shapes, fewer colors – definitely looks better on the screen when you reduce its size. It definitely reads much better than the previous identity.”
CLICK HERE TO GET THE FOX NEWS APP
Reportedly, the new brand will take a few years to fully work through Burger King and its nationwide locations. The redesign is first implemented on the company’s website, but it will take time for restaurants to work through their existing stock of food packaging before using the new designs.
A representative of Burger King confirmed to Fox News that the new designs will launch on January 7th.