The ‘king of beers’ will not rule the Super Bowl 2021 commercial space this year.
Budweiser is the newest corporation to stop advertising during this broadcast and prefers to join a public awareness campaign for the COVID-19 vaccine.
Anweuser-Busch, who owns Budweiser, did not broadcast his game-stealing ads for the first time in 37 years.
“Like everyone else, we are eager to get people back together, reopen restaurants and pubs, and get together with friends and family,” said Monica Rustgi, vice president of marketing at Budweiser. “To do this and to bring consumers back to pubs and restaurants in the area that have been hit extremely hard by the pandemic, we are working to raise critical awareness of the COVID-19 vaccine.”
It is estimated that there is about $ 55 million per advertisement for the Super Bowl. Budweiser will instead lead the money to the Ad Council’s efforts to make the vaccine public, as well as a 90-second COVID-themed film called ‘Bigger Picture’, told by the actress Rashida Jones. It will be aired digitally after the Super Bowl, which airs on CBS on February 7, 2021.
Other Super Bowl giants like Pepsi, Coke and Hyundai will also take a step back from this year’s game and redistribute their funds in light of the pandemic. Pepsi, for example, focuses primarily on its rest-time show, with the headline of The Weeknd.
“Instead of buying a traditional 30-second Super Bowl ad, we decided to double the 12 minutes Pepsi already has in the middle of the game – the Pepsi Super Bowl Halftime Show,” said Todd Kaplan. , vice president of marketing, said. in a statement.
Coca-Cola executives have said they will not publish any ads in this year’s broadcast to ensure we invest in the right resources during these unprecedented times.
Many others struggle to figure out how to strike the right note amid the devastation caused by the virus.
“There’s anxiety about Super Bowl ads this year,” Bill Oberlander, co-founder and creative advertising of the advertising agency Oberlander, recently told The Post. ‘For the Super Bowl you usually go big or go home. I think brands go home rather than spend millions of dollars and not get it right. They say, “Let’s wait until this storm clears up.” ‘
In recent years, Budweiser’s Super Bowl commercials have stolen the show, with commercials featuring singing frogs and stately Clydesdales. Last year, their crowd-favorite ad challenged the stereotypes of a ‘typical American’ by showcasing the extraordinary actions of ordinary Americans.