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After an extremely successful collaboration at the end of 2019, BTS is once again collaborating with the vibrant lifestyle brand Casetify for a new accessory that celebrates the anniversary of ‘ON’, the second single from ‘Map of the Soul: 7.’
While the latest BTS Casetify collaboration was drawn from the bubbling footage of ‘Boy With Luv’, the ‘ON’ collection has a darker look and was used from the music video of the track, which reaches 1.54 million simultaneous viewers has with its release, making it the biggest YouTube. premiere of all time. The video currently boasts 234 billion views and the accompanying film, ‘ON ‘Kinetic Manifesto Film: Kom Prima, reached 330 billion.
The collection includes limited edition BTS phone cases, wireless chargers, AirPod cases, watch straps and more. Army can easily identify the lyrics “Bring the pain” of “ON”, along with the nod to the music video and the theme of never giving up.
Casetify
Casetify
Buy BTS x Casetify collection here
“We’re delighted to join BTS in celebrating their hit song,” said Wes Ng, CEO of Casetify and co-founder. Rolling clip. “Our hope is that the community will enjoy this collection while finding accessories that represent their passion for self-expression.”
Phone cases sell for $ 40 and up, while AirPods cases, Apple Watch straps and other accessories will range between $ 25 and $ 69.
The waiting list for the BTS “ON” collection will be made available today at 21:00 PST on Casetify.com/BTS and the collection will be available worldwide on March 9th.