Since Scherer joined the leaders of the Los Angeles marketing and repertoire team in 2014, the company has been successful on the recording side with releases from, among others, Run the Jewels, Jason Mraz, KSI and Curtis Waters. He also launched a long-term partnership with Dark Horse Records and led the complaint over the development of a stable on rock-focused performances in Los Angeles.
A number of other promotions have also been announced as part of the restructuring. Monti Olson and Dan Gill has been promoted to executive director roles and will be responsible for U.S. publication and recorded music in Los Angeles, respectively, reporting to Scherer.
In his new role, Olson will lead the creative teams of BMG’s Los Angeles, Nashville and New York, in addition to creative services for the company’s film and TV publishing clients. He joined BMG in 2018 as co-head of the American A&R publishing house, which oversaw a roster that includes 21 Savage, Juice WRLD, Diane Warren and Del Records. He came to the company from Warner Records and was also in roles at Global Entertainment and Universal Music Publishing Group.
Gill will meanwhile be responsible for BMG’s repertoire and strategy on the frontline recordings in Los Angeles, including RBC Records (KSI, Chief Keef, Waka Flocka Flame, Big L, Gucci Mane) and the metal / hard rock label Rise Records (Dance Gavin Dance, AFI, Pup, Sevendust). He joined the company in 2014 following the acquisition of Vagrant Records, which was recently incorporated as senior VP music.
Jason Hradil was promoted to executive director, recorded music, New York, as successful John Loeffler, which will play a newly expanded role with a focus on VIP customer relationships, business partnerships in the US and strategic partnerships.
Loeffler, a former TV and commercial producer, joined the company in 2009 as a consultant following the acquisition of Cherry Lane Records and has since spearheaded his relationship with artists including Huey Lewis, Roger Waters, Bad Company, John Fogerty and Kenny Loggins. He also managed BMG’s S-Curve Records in New York and was the architect of the recently launched OM Records, a partnership with the French football club Olympique de Marseille.
In his new position, Hradil will take on a dual role; In addition to his new executive vp title, he will continue as senior vp, international marketing, a title he has held since 2019. He will oversee BMG’s frontline recording repertoire and marketing on the East Coast going forward, along with the company’s US interests in global recordings. He has been with BMG since 2011, when he acted as the first U.S. employee to record in music, helping develop the company’s entry into the U.S. record industry and managing all marketing, sales, promotion and distribution for artist releases in North America. He previously held roles at Columbia / Epic and Sony BMG.
Finally, Jecoure Lamothe was appointed senior director, A&R and marketing at BMG’s rap / hip-hop label RBC Records. In his new role, he will manage the day-to-day operations of the label and artists and report to Gill. He joined BMG in 2018 following the acquisition of RBC.
‘The US is still BMG’s richest repertoire source and largest revenue generator. “After a very strong 2020, we are determined to be able to accelerate out of this pandemic rather than rest on our laurels,” Masuch said in a statement. “This new streamlined structure will enable us to increase excellence when we want to serve artists. I would like to thank Thomas, Jon, Monti, Dan and Jason for all their contributions to the company and wish them continued success in their new roles. ”
“BMG US has just enjoyed its best year to date, so it’s an honor to take responsibility for our business in New York as well as LA,” Scherer added. ‘I look forward to working with Jon Loba as we pursue our goal of providing a real partnership to our artists and songwriters: inspiring, helping to build and own their creative works and offering them new opportunities to their express talents in books, podcasts, movies and documentaries, video games and beyond. More than ever before, BMG is the artist-friendly alternative to the traditional music industry. ”
In its most recent earnings report, BMG achieved a 4.8% increase in revenue to € 282 million ($ 310.8 million) by the mid-year end ended 30 June 2020, compared to € 269 million ($ 303.9 million) in the previous year. period.