The 9-year-old mother’s “Icy Park” capsule collection, which will be released Friday, is the model.
In the ads, Beyoncé is close to her daughter, who is wearing a cropped jacket and sneakers from the streetwear range at once. Blue turns and jumps and throws up a peace sign while wearing shiny pants and a designer face mask.
Beyoncé’s mother, Tina Knowles-Lawson, revealed that Blue was originally not even part of the campaign and only ‘inserted’ herself into it.
“My beautiful granddaughter Blue Ivy looks like a supermodel in her Ivy Park,” Knowles-Lawson wrote on Instagram. “Swing your hair blue !!!!! She’s sticking her in this shoot. No, she was not supposed to be in it! She was just hanging out and getting dressed and I think she said, ‘I’m not going to tell you what I I can show you. “I love that aggressive spirit My Blue Blue !!!!”