
The NPD group has released their full North American sales data for January 2021, and the industry is off to a good start this year. The numbers increased significantly year on year, with players spending $ 4.7 billion on games, additional content and hardware. This is 44 percent higher than in January 2020. If we look at hardware, Nintendo and Sony were neck-to-neck – the Switch sold the most units, but PS5 was the best in terms of revenue. Finally, it was the biggest January for hardware sales since the 2009 and 2010 Wii boom period.
On the software front, the cards are largely dominated by the biggest games of 2020, including Call of Duty: Black Ops Cold War, Assassin’s Creed Valhalla, Spider-Man: Miles Morales, and Animal Crossing: New Horizons. The leading story is Cyberpunk 2077, which drops to # 18 after the difficult December release of the game. The other big story is Hitman 3, which was launched on January 20, but the charts were completely missed. NPD did not get digital sales from IO Interactive, so that partly explains the absence, but even without it, Hitman 3 should have been able to crack the top 20. Nevertheless, IO Interactive said Hitman 3 is already profitable, so maybe an unusual percentage of the game’s sales were digital, or the game is simply going better in Europe and other regions outside of North America.
Here are the top 20 matches in January according to NPD:
- Call of Duty: Black Ops Cold War
- Assassin’s Creed Valhalla
- Spider-Man: Miles Morales
- Madden NFL 21
- Animal crossing: new horizons
- Mario Kart 8 Deluxe
- Ring Fit Adventure
- Call of Duty: Modern Warfare
- Super Smash Bros. Ultimate
- NBA 2K21
- Super Mario 3D All-Stars
- FIFA 21
- Immortals Fenyx rises
- Mortal Kombat 11
- Dans net 2021
- The Legend of Zelda: Breath of the Wild
- Minecraft (PlayStation 4 Edition)
- Cyberpunk 2077
- Super Mario Party
- UFC 4
As a reminder, these were the top 10 best-selling games of 2020:
- Call of Duty: Black Ops Cold War
- Call of Duty: Modern Warfare
- Animal crossing: new horizons
- Madden NFL 21
- Assassin’s Creed Valhalla
- The Last of Us Part II
- Ghost of Tsushima
- Mario Kart 8 Deluxe
- Super Mario 3D All-Stars
- Final Fantasy VII Remake
We are still almost in the cat holidays with people grabbing hardware and games they did not get for Christmas. It will be interesting to see how things develop over the course of 2021. What games do you expect as top sellers this year?