No rib eyes for the rich.
Bill Gates argues that the richest countries in the world should throw beef for plant alternatives to fight global climate change, in a recent interview with MIT Technology Review.
Bill Gates says the richest countries in the world must select beef for alternatives to plant to fight global climate change. (Takaaki Iwabu / Bloomberg via Getty Images).
While explaining that the “80 poorest countries” still have to rely on real meat consumption, the co-founder of Microsoft says that the future should be plant-based for developed countries.
“I do think that all rich countries should go for 100% synthetic beef. You can get used to the difference in taste, and the claim is that they will make it taste even better over time. In the end, the green premium is modest enough that you can alter [behavior of] people use or regulations to shift demand completely, ”the Microsoft co-founder told MIT Tech Review.
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Gates addresses agriculture in his new book “How to Avoid a Climate Disaster” and describes the measures needed to eliminate greenhouse gas emissions. The billionaire software developer and philanthropist discusses policy changes and technological innovations needed to limit industries with the largest carbon footprints, such as steel, cement and agriculture, where a third of all greenhouse gas emissions – which capture heat and heat the climate – comes from livestock. production.
Gates noted that it would be nearly impossible to eliminate captive cows and fertilizer emissions to reduce methane emissions, saying plant-based beef options are the only viable option.
‘There are all the things where they give them different foods, like that there is a compound that gives you a 20% reduction [in methane emissions]. But alas, those bacteria [in their digestive system that produce methane] is an essential part of breaking down the grass. And so I do not know if there will be a natural approach. I’m afraid the synthetic [protein alternatives like plant-based burgers] will be needed for at least the cattle thing. ‘
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Gates shared his doubts that meat made at the cellular level, such as Memphis Meats, may never be economical, but praised that companies like Impossible Foods and Beyond Meat have a “quality roadmap and a costly roadmap, which it totally makes competitive. “
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Impossible Foods, the maker of vegetable burgers and other meat-alternative products, said in early February that it would cut prices by 20% for grocery stores in the US. The company listed a suggested retail price of $ 5.49 for Impossible Burger pies. $ 6.99 for a 12 gram package.
Its largest competitor, Beyond Meat, which is publicly traded, has also expanded its retail presence and expanded a partnership with Walmart to sell its products in more than 2,400 of its stores.