Axios
Democratic machines spend millions on full-scale campaign to sell Biden’s COVID lighting
All the muscles of the Democratic Party are selling President Biden’s COVID-19 bill, days after it was signed, while Democrats treat the $ 1.9 billion package like a candidate. broader Democratic machine – linked the popularity of its first important legislation to the success and eventual survival of its presidency. Get market news worth your time at Axios Markets. White House Political Director Emmy Ruiz said she saw the effort as “very similar to campaigning” and that the government was “taking the story to places most affected”. She singled out Nevada, a state where COVID has hammered out the massive tourism and hospitality industries. She says the White House, and probably the president himself, will take the campaign in a ‘deep red’ Trump country. The three major Democratic campaign committees – the DNC, DSCC and DCCC – provide advertisements promoting the US rescue plan. TV commercials have appeared in at least eight warring states: Arizona, Florida, Georgia, Michigan, North Carolina, Wisconsin, Nevada and Pennsylvania. The Democratic Congress Campaign Committee is offering digital advertising in swing districts to protect vulnerable House Democrats. The Democratic Senate Campaign Committee is already offering digital ads aimed at two Republican senators to vote against the $ 1.9 billion bill: Ron Johnson of Wisconsin and Marco Rubio of Florida. The big picture: Outreach groups are allocating millions of dollars to run ads in swing states and rival districts, according to a Democratic strategist who has been watching the efforts. The unprofitable House Majority Forward plans to launch a $ 1.4 million advertising campaign this week to support “nine vulnerable House Democrats who supported the COVID relief package.” which turned out in 2020, voters who switched from Trump to Biden, and voters vulnerable to misinformation on social media. The first commercials – “Help is on the Way” and “Jumpstart” – will be offered in Arizona, Florida, Georgia, Nevada, Pennsylvania and Wisconsin. Protect Our Care offers digital advertising in 30 congressional districts in 19 states. super PAC Unite the Country has launched a seven-digit TV and digital advertising campaign in the battlefield states of Wisconsin, Pennsylvania, Michigan, Arizona and Georgia. ‘Like this article? Get more from Axios and subscribe to Axios Markets for free.