Beyonce released the full video of her new Ivy Park collection, which is in partnership with sportswear brand Adidas, on Friday night.
After weeks of taking pictures of herself dressed in a number of different looks for the slopes, her latest Instagram post revealed even more wintery accessories and shoes for fans.
The 39-year-old megastar has signed ‘ICY PARK’ of the recording, which also includes comedians from Hailey Bieber and Gucci Mane who model the clothes.
New look: Beyonce dropped the full video of her new Ivy Park collection on Friday night, in partnership with sportswear retailer Adidas.
Some of the unseen pieces in the latest launch of the mother of three children, covered a puffer jacket with name tags, which read: ‘Ivy Park’, and a gray windbreaker, which she attached to a jewel casing.
Additional ensembles were her position in a pink ensemble with a matching Jeep.
She finished off the retro look with metallic white cat-eye sunglasses, with her hair in a chic high ponytail from the 60s.
Icy Park: After weeks of teasing footage of herself dressed in a number of different looks for the slopes, her latest Instagram post reveals even more wintery accessories and shoes for fans
Glow in the dark: the star looked absolutely fantastic in her chic look
She started teasing the new collection for the first time last month, after dropping a track from a winter wonder campaign.
She wears a white bust with a pure white ski look, complete with a hairy ushanka hat, puffer gloves and a matching scarf, while posing on a ski lift.
Bieber, 24, also made an appearance in the campaign, putting on a sporty look in the same pink print while lying on the hood of the matching Jeep.
Hot Pink: The 39-year-old megastar’s new recording includes comos by Hailey Bieber and Gucci Mane modeling the clothes
Ice Queen: She also rocked a pink ensemble with a matching Jeep while teasing her new ‘Icy Park’ collection for Ivy Park X Adidas.
Hip: She finished off the retro look with metallic white cat-eye sunglasses, with her hair in a chic high ponytail from the 60s
Hailey flashes her tight belly in a brown ensemble with a skirt, sports bra, jacket and hat with the same geometric print.
The campaign also features Gucci Mane and Dallas-born singer Kaash Paige, who are producing the model of the new winter collection for ski gear.
In addition to the winter clothes and accessories, there are new shoe styles from the Ultra Boost, Forum Lo, Forum Mid and Super Sleek sneakers, as well as the first Super Sleek Boot.
Snow Queen Bey! Dressed in white, the star looks ready to hit the slopes
So lit: Gucci Mane covered when he showed off his big bling to look like fire
According to Adidas, the collection was created with the goal of bringing ‘creativity, individuality and imagination’ to the forefront of those who wear the pieces.
Icy Park follows the October Drip 2 collection and again uses the motto ‘This is my Park’, but this time it’s Your Park Is Your Wonderland ‘.
The size-inclusive Adidas x Ivy Park line was only launched in February 2020.
Bring it on: the adidas x Ivy Park range that includes the size was first launched in January 2020
Beautiful in pink: Hailey Bieber (24) also made an appearance in the campaign, wearing a sporty look in the same pink print while lying on the hood of the matching Jeep.
Meanwhile, Beyonce recently told in an interview with Vogue UK how she used fashion as an ‘escape’.
The Formation hitmaker – with Blue Ivy (nine) and twins Rumi and Sir (three) with her husband Jay-Z – enjoyed setting up a day each week for herself and her children to dress up draw and pose for photos while quarantining at home in the middle of the house. the coronavirus pandemic.
And the ‘tradition’ they established was a big influence on the last Ivy Park collection.
Fit match: Hailey flashes her tight belly in a brown ensemble with a skirt, sports bra, jacket and hat with the same geometric print
Cool kicks: In addition to the winter clothes and accessories, there are new shoes from the Ultra Boost, Forum Lo, Forum Mid and Super Sleek sneakers, as well as the first Super Sleek Boot
She said at the time: ‘During the quarantine, fashion was an escape for me. My kids and I came up with Fashion Fridays.
“Every Friday we dressed in my clothes or made clothes together and took each other’s photos.”
This is the third drop of her line, after the debut collaboration with Adidas took over social media last January, which sold quickly online, as well as the second collection, which dropped in November.
Beyoncé previously launched the athleisure brand in March 2016 and released a collection with Topshop.
Sale: This is the third drop of the line, after taking over its debut partnership with Adidas last January, which quickly sold out online, as did the second collection, which dropped in November