AT&T TV Now it’s now AT&T TV – that’s what it means

AT&T TV is no more. New customers can no longer sign up for Telecom’s lean bundle TV service, similar to YouTube TV or Hulu with Live TV.

Instead, customers can only sign up for AT&T TV. Simply put: AT&T now has one virtual TV service instead of two. Existing customers will still be able to access the service and should not experience any interruptions, a spokesman said Variety.

AT&T has built parts of AT&T TV Now into AT&T TV, including getting rid of the annual contract and not requiring people to own the AT&T TV hardware. Instead, according to the AT&T website, people can use their own compatible devices (Amazon Fire TV, Apple TV, etc.) to stream. There are three different price levels from which customers can choose, depending on which channels they want, including add-ons such as additional sports and premium channels such as HBO. Prices range from $ 70 to $ 95, more than double AT & T TV Now’s original starting price.

“We bring more value and simplicity together by combining these two streaming services into a single AT&T TV experience,” said Vince Torres, senior vice president of marketing at AT&T. Variety.

AT&T TV Now was a tumultuous bet, even if you look beyond the fact that AT&T took an already confusing naming scheme (DirecTV and DirecTV Now) and made it even worse (they became AT&T TV and AT&T TV Now in 2019, respectively). The idea, which was launched in 2016 at $ 35 per month for 65 channels, was to jump on the cutting trend. It worked for a minute, but as AT&T faced rising costs, licensing woes and increased competition from new players, the numbers dropped.

In September 2018, AT&T TV Now controlled 25 percent of the market share on Internet TV subscribers; According to data from the analytical firm Antenna, it had dropped to just 8 percent by September 2020. While Hulu is all seeing growth with Live TV, YouTube TV and Fubo, AT&T TV Now has shrunk radically. The increase in prices and power outages on the channel were caused by differences of opinion between licenses, and it’s not hard to see why AT&T TV Now failed.

AT&T TV Now went from a peak of 1.86 million customers in the third quarter of 2018 to less than 685,000 in September 2020. Often trying to find the balance between the cost of running lean bundle TV services and keeping monthly subscriber prices low leads to a path to a unprofitable future. Though former AT&T CEO Randall Stephenson thinks otherwise.

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