Sofía Solórzano C – [email protected]
Johnson & Johnson Medical Devices has not been identified during the pandemic, as it has restricted its use of medical procedures, frontiers and Islamists. The company will continue its operations in Colombia to support the health sector in other areas such as education and remote control. This year, I hope to maintain this line and to know more details, LR spoke with Julieta Castañeda, president of the company for the North American Region of Latin America.
How to fight a pandemic?
If our sector is affected by the poster y / o cancellation of elective surgical procedures, 2020 constitutes an opportunity for more customers to reach out to our customers and extend their needs. We will work to robust our continuous medical education offering integrating new technologies and volcano our efforts and energy to empower our human talent in relevant capabilities and capabilities.
How do you manage your processes and operations?
We work hard to find suppliers, distributors, local governments and regulatory bodies to continue satisfying the needs of our patients, customers and consumers. We see this as an opportunity to strengthen our position and our objective to support health systems for the development of solutions, mechanisms, technologies and procedures.
What rubrics do you focus on?
We focus on helping patients and professionals of health in order for other conditions and conditions different from covid-19 not to take breaks; we will implement a patient and professional education platform to address the impact of medical care retreats; We have the opportunity to promote another type of capacity such as the role that digitalisation and telemedicine now offer in the way of health services and the relationship between medicine and patient.
Is there any type of investment in Colombia?
In 2020, Johnson and Johnson will have an amount of US $ 1 million and money and especially to support the emergence situation for the covid-19, as it is a common vulnerable part.
How come 2021?
We have a positive expectation in relation to the overcoming of the pandemic. We trust that patients can clean up their treatment and carry out surgical procedures that will be performed.
What projects are you coming to Colombia this year?
We are currently launching new products in all of our business units and keeping track of our licensing and patient campaigns. Our major challenges are the consolidation of programs that promote proprietary medicine to adopt and provide distance learning services with the implementation and implementation of technologies that provide secure and quality care for the transformation of patients. hello.
Is there a crime?
It is advisable to make certain expenditures regarding the economic reactivation of the country or a static imperial crime since the fallout period is kept under control during the first semester. Without embarrassment, it is important to note that in the health sector we have seen an important crime in terms of installed capacity.